Infiniti Sales Data & Trends for the U.S Automotive Market
Infiniti is the premium brand of Nissan, like Lexus is to Toyota and Acura to Honda. Infiniti still lags both its competitors in the highly competitive American luxury car market, and had been catching up quickly thanks to striking design, but its rise has stumbled in recent years as the QX30 compact crossover has failed and its sedans are getting long in the tooth. Infiniti appears to be aiming for an image of a bold challenger brand, although it also seems to have lost some of its mojo when CEO Johan De Nysschen defected to Cadillac.
After his departure, plans for the Nissan GT-R powered Q50 Eau Rouge halo car were ditched. The all-new Q60 coupe was meant to boost the brand’s sporty image again, especially the top-of-the line twin-turbo, 400hp Red Sport version, but it logically remains a low-volume model.
The share of crossovers in Infiniti’s US sales have increased from just under 30% in 2010 to 71.5% in 2019.
Infiniti produces the QX60 in Nissan’s Smyrna, TN factory and the second generation of the QX50 crossover is produced in a factory shared with Mercedes-Benz in Aguascalientes, Mexico. Its other models for the US market are imported from its factories in Japan.
The Infiniti Q50 midsized car has been the best selling sedan for the brand in the United States, while the QX60 large crossover is Infiniti’s best selling model overall.
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