Honda Sales Data & Trends for the U.S Automotive Market
Honda is the perennial #2 of the Japanese manufacturers in the United States, and it has consolidated its position after having been under threat from Nissan in recent years. Although Honda has always built reliable and technically advanced (read: fuel efficient) cars, with the Accord and Civic mainstay models, the brand isn’t exactly known for its bold and daring design, which it attempts to change with the 10th generation Civic.
Meanwhile, its traditional best seller, the Accord midsized sedan lost that position to the CR-V compact crossover as has become the trend for many brands in the US. Honda has said it will stay true to sedans in the future, to cater to customers that are left hanging by other brands like Ford and Chevrolet which are abandoning sedans. Honda, like its Japanese and South-Korean rivals, is looking to take a larger slice of a smaller pie.
Honda produces most of its cars and SUVs for the US market in North America, with the exception of the low-volume Clarity, which is imported from Honda’s factory in Suzuka, Japan.
The Honda Accord midsized sedan has been the best selling model for the brand in the United States for years, while the CR-V compact crossover is Honda’s best selling SUV.
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