Daewoo Sales Data & Trends for the U.S Automotive Market
Daewoo entered the US car market in 1997 as the third South-Korean car maker, behind Hyundai (1986) and Kia (1993). The brand was moderately successful, selling almost 70,000 vehicles in its third year on the market, which was better than Kia did in its first few years.
Three models were available from the start: the Lanos subcompact hatchback and sedan, the Nubira compact sedan, station wagon and hatchback, and the Leganza midsized sedan.
Daewoo brand car sales ended in 2002 when the company went bankrupt and was acquired by General Motors. The successors of the Nubira and Leganza were sold in the US by Suzuki, as the Reno/Forenza and the Verona, but their shoddy reliability hurt Suzuki’s image and contributed to the demise of the brand in the US.
The new company GM Daewoo continued to supply its South-Korean developed and produced small and compact models to Chevrolet, Pontiac and Buick for sales in the United States, Europe and other markets. For example the Buick Encore and Chevrolet Trax, Pontiac G3, Chevrolet Spark, Sonic, Cruze, Captiva Sport and Aveo for the US market were developed by GM Daewoo and some even produced in South-Korea.
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