Honda Civic – the largest gain from among the models in the top 30, the Civic sold 43.0% more units in January 2016 than it did a year prior, rising to 5th in the monthly standings, just one short of the highest-ranked non-truck (Toyota Camry). Clearly the new model is a big success with the customers!
Nissan Rogue – the rise and rise of the Rogue continues, as the model once again finishes just outside the top 10. It even finished ahead of the 2015 segment-leader, Honda CR-V.
Chevrolet Malibu – the new model finally hits the market, rising 18 places in the rankings compared to Dec’15 and entering the top 20. The real test will come in the coming months, as we see whether the Malibu can hit the top 15.
Most Dodge models, with the exception of the Dart – Dodge must have had quite the sale in January, as all of its top-selling models did pretty great compared to Jan’15… with the exception of the Dart, showing that maybe Marchionne is correct in killing it off?
Nissan Maxima – with sales more than double those in Jan’15, it seems the consumers are liking the new model and its fake-looking rear pillars.
Honda Civic competitors – its clear that the Civic’s popularity is coming at the expense of its competitors, not just those that come from other carmakers (Toyota Corolla, down 18.3%), but also in-house alternatives (Honda CR-V, down 17.2%)
Nissan Altima – it seems that the Altima’s facelift hasn’t connected with customers, with sales down 16.1% compared to Jan 2015.
Honda Pilot – with sales down over 30% compared to where the previous model was last year, the new Pilot is clearly struggling to win people over. It will be interesting to see whether sales pick up in the coming months, or whether the new Pilot already lost the battle with its arch-nemesis, the Toyota Highlander.
Minicars: in an era of super-cheap gas, sales of all minicars are way down: Fit, Spark, Yaris, Mirage…
The mix among luxury brands is shifting away from cars towards SUVs. For example, while sales of all Lexus cars were down, those of its SUVs were up (except the GX). It’s a similar story at Mercedes, Volvo, Cadillac and Porsche: almost all cars down, almost all SUVs up. It’s a good time to be an SUV!
Sals of all Volkswagens are down except the Tiguan – it seems that the discounts have given the previously-overpriced model the right price in order to succeed.
The age-old Nissan Frontier outsold the Chevy Colorado – clearly a setback for the return of the “bowtie” in the market for small trucks
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