Segment bounces back, carried by strong performances of Tesla Model 3, Acura TLX and Audi A5
Sales in the US Premium Mid-sized segment rose by 6.1% to 105,382 in the first quarter of 2018, a recovery from the 3.1% sales decline the segment experienced in 2017. However, while new models like Kia Stinger and Audi A5 can still see decent sales growth, further growth in the segment may be limited as there is only one other major new
model that is sure to come to market in 2018, the new Volvo S60, with the new BMW 3-Series more likely to enter sometime early in 2019.
Mercedes-Benz C-class experienced a collapse in sales of over a third, allowing the 3-Series to retake the model-for-model segment lead despite the BMW’s 7% sales decline, and allowing Infiniti Q50 (sales up 12%) to close within a few thousand units (it should be noted that the combined sales of BMW 3- and 4-series put it in undisputed first place)
The new Tesla Model 3 is finally overcoming production woes, putting it fifth in the segment, a remarkable performance for an electric car
Note: different models from the same carmaker are combined for ease of comparison, but are also presented as “breakdown” for comparison; “AP” designates models that are classified in the Alternative Power segment, presented here for comparison; clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off
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