US car sales analysis Q2 2019 – Compact SUV segment

Compact SUV segment shrinks as Nissan Rogue and Jeep models sales slide

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Sales in the US Compact SUV segment fell by 6.3% to 1679,385 in the first half of 2019, a considerably worse performance than the 12.6% sales growth the segment experienced in 2018. In fact, if the segment does not return to growth by the end of the year, which seems unlikely, it will mark the first time sales in the segment have decreased since the financial crisis hit in 2008. However, with the Toyota RAV4 being the only truly new model on the market and just the new Ford Escape waiting to go on sale in the second half of the year, the chances of a rapid upswing in fortunes are remote.


Note: Clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

Highlights:

  • Only 6 out of the 20 models in the segment experienced positive sales growth, and only 3 of those were in the Top 10
  • The biggest winners of the year so far have been Chevy Equinox (sales up 7%), the new Subaru Forester (sales up 9%), Volkswagen Tiguan L (sales up almost a quarter) and the new Mitsubishi Eclipse Cross (note: sales began only in earnest only in Q2’18)
  • Also worth mentioning is that the new Toyota RAV4 saw its sales rise by 9% in the second half of the year, so the model will probably go on to register a healthy sales growth by the end of the year
  • The biggest losers of the year were arguably Nissan Rogue (sales down 19%), the entire Jeep range, including the still-new Wrangler (all down in low double figures) and the new Subaru Crosstrek (sales down 22%)
  • Interesting fact: sales rise for Volkswagen Tiguan L barely compensated for the sales lost as the older Volkswagen Tiguan left the market

Note: clicking on the model names in legend turns the display for that model on/off; data is displayed from 1990 onwards, but starts earlier – access previous years using slider on bottom