US car sales analysis Q1 2018 – Large SUV segment

Chevy and GMC’s twins’ fortunes diverge, as Ford Expedition and Nissan Armada see fast sales growth

US SUV Large

Sales in the US Large SUV segment rose by 5.8% to 85,245 in the first quarter of 2018, returning the segment to growth after a small decline in 2017. With the still-new Nissan Armada and the all-new Ford Expedition picking up more sales the segment could grow slowly in 2018, although the really big growth may have to wait until Chevrolet and GMC reveal their new full-size SUVs sometime in 2019.


  • Unusually for the Chevrolet / GMC twin-twins (Tahoe and Suburban, Yukon and Yukon XL), the Chevrolet models saw their sales rise (by 10% in the case of the Suburban), while those of the GMC models fell by as much as 19% (Yukon XL)
  • The all-new Ford Expedition has seen its sales rise by a handy 24%, outselling the Chevy Tahoe in February, though the fact that it was still far away in other months may be disappointing for Ford, which has a lot of catching up to do after it kept he previous generation model on the market through numerous facelifts for almost 15 years!

Note: Clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

  • After seeing its sales more than double in 2017 Nissan Armada‘s sales growth continued, with the model gaining another 25% on Q1’17, outselling the aging Toyota Sequoia three-to-one, and the updated Toyota Land Cruiser by a factor of ten

Note: clicking on the model names in legend turns the display for that model on/off; data is displayed from 1990 onwards, but starts earlier – access previous years using slider on bottom