True to form, the US market followed a month of growth with a decline, as sales fell by 0.5% compared to November 2017. However, the fall was not nearly as bad as it could have been, and was in fact the most modest monthly decline recorded so far in 2018. A decline is a decline, though, and November’s decline brought the YTD growth to 0.4%, down from 0.6% in October and 1.4% in August. Still, as long as the market does not decline by more than 3.0% in December, it should finish 2018 in the black, setting yet another annual sales record.
Five out of the Top 10 brands registered positive sales growth this month, down from six in October
The Top 5 did not have a great month, with only Chevrolet potentially seeing its sales rise (according to our estimates)
While the decline was bad for Honda, which lost 11.6% in sales, it was much worse for Nissan, whose sales were 21.6% lower than last year, pushing the carmakers YTD sales further to 7.9%
By comparison, FCA brands Jeep and Ram had a great November, the latter especially seeing its sales rise by 43.5% to a new monthly record of 57,970, matching its best-ever ranking of 7th, recorded just last month
Another brand that enjoyed a good November was Subaru, with sales up by almost 10%
Hyundai and Kia both recorded small but useful sales increases, putting the former at the bring of pushing its YTD sales figures back into black after a bad start to the year
Dodge once again registered double-digit growth, making it the only mainstream brand other than Kia outside of the Top 10 to do so
Instead, Volkswagen, Mazda and Mitsubishi, brands that have otherwise had a good 2018, all saw their sales fall in November, as did all the other usual suspects
Among luxury brands, Mercedes-Benz easily outsold BMW despite a small decline in sales, which in turn was ahead of Lexus and Audi, which after nine years of non-stop growth followed up October’s 17.3% decline with another double-digit sales dip, which put it perilously close to a YTD sales decline
Further back Infiniti just about outsold Acura, with both recording sales growth of close to 10%, with only Land Rover (up 25.7%) and Alfa Romeo (up 35.9%) doing better among luxury brands
Jaguar managed to return to positive growth with a sales increase of 4.4% on November’17, though on YTD terms it remains the second-worst performing brand in 2017, its 25.3% decline putting it ahead of only Genesis, whose sales have halved compared to 2017
Among the exclusive brands Bentley once again saw its sales fall, this time by almost a third compared to November’17, while McLaren‘s sales growth came down a bit after the lofty heights earlier in the year
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