US car sales analysis first half 2020 – brands

US auto sales rebounded in May and June of 2020, but not nearly enough to overcome a market collapse in March and April. In the second quarter, car dealers delivered 33% fewer vehicles than in the same period of last year, with first half figures down 24% on 2019. Pickup trucks, the industry’s life line in terms of volume and profit, greatly outperformed the market with a decline of just 10.4%. This gives them a market share of 21%, and when excluding luxury brands the share even jumps to 25%. However, the best performing segment was that of small crossovers, with sales down just 5.8%. Large cars (-52%), subcompact cars (-50%) and minivans (-41%) are the segments with the biggest volume declines. Not a single brand sold more cars than last year, and only two brands managed single-digit declines: Mazda at -7% and Subaru at -8%.

Chevrolet_Blazer-US-car-sales-statisticsHighlights:

  • Chevrolet is catching up on Toyota for the #2 spot behind Ford, reducing the gap by two thirds to fewer than 20,000 sales. Chevy is the best performing brand in the top-6 and adds more share (+0.6 percentage points) than any other brand.
  • After Mazda and Lincoln, which were mentioned above as the best performers among all brands, Mercedes-Benz (-11%), Kia (-13.6%) and Volvo (-13.7%) also outperformed the market by a large margin. As a result, Kia gained 0.5 percentage points of share and Mercedes-Benz gained 0.4 percentage points.
  • Nissan is the biggest loser in the brands top-13 and loses the most share (-1.7 percentage points). The Japanese brand was down 50% in Q2 and nearly 40% in the first half. However, its abysmal performance is eclipsed by Dodge, down 62.8% in Q2 and losing 41.9% in the first half. Fiat (-51.7%) and Mini (-40.1%) also collapse in the first half.
  • Mitsubishi and Chrysler also each had a Q2 to forget, with sales down 58% and 57.8% respectively. Their first half scores are down by about a third, also trailing the market.
  • Subaru falls 2 spots in the ranking, with Hyundai and RAM moving up a place each. Dodge also loses 2 places, falling behind Volkswagen and Mercedes-Benz, while Mazda jumps ahead of BMW. Tesla is closing in on Buick, looking to become the #7 domestic brand.
  • Lincoln outsells Chrysler, which hasn’t happened since 1992, and Volvo outsells Infiniti for the first time since 2004.

Brands ranking

Brand 2020-H1 2019-H1 Change 2020 share 2019 share 2020-Q2 2019-Q2 Change
1 Ford 900.089 1.180.539 -23,8% 14,0% 14,0% 411.036 618.558 -33,5%
2 Toyota 786.960 1.016.360 -22,6% 12,2% 12,1% 347.573 539.446 -35,6%
3 Chevrolet 767.339 952.204 -19,4% 11,9% 11,3% 331.917 499.803 -33,6%
4 Honda 536.297 703.228 -23,7% 8,3% 8,3% 266.044 369.826 -28,1%
5 Nissan 393.281 653.978 -39,9% 6,1% 7,8% 161.233 322.442 -50,0%
6 Jeep 359.386 456.281 -21,2% 5,6% 5,4% 176.716 243.477 -27,4%
7 Hyundai 272.597 333.328 -18,2% 4,2% 4,0% 141.722 185.743 -23,7%
8 Ram 268.169 333.168 -19,5% 4,2% 4,0% 127.683 196.155 -34,9%
9 Subaru 267.110 339.525 -21,3% 4,1% 4,0% 136.519 182.771 -25,3%
10 Kia 263.337 304.844 -13,6% 4,1% 3,6% 125.392 168.248 -25,5%
11 GMC 220.474 277.281 -20,5% 3,4% 3,3% 101.756 151.704 -32,9%
12 Volkswagen 146.135 184.608 -20,8% 2,3% 2,2% 69.933 98.736 -29,2%
13 Mercedes-Benz 145.487 163.421 -11,0% 2,3% 1,9% 70.221 84.774 -17,2%
14 Dodge 132.414 228.099 -41,9% 2,1% 2,7% 43.757 117.582 -62,8%
15 Mazda 128.869 138.555 -7,0% 2,0% 1,6% 61.199 67.722 -9,6%
16 BMW 110.412 156.440 -29,4% 1,7% 1,9% 50.957 82.552 -38,3%
17 Lexus 106.801 135.735 -21,3% 1,7% 1,6% 50.456 68.944 -26,8%
18 Audi 76.210 101.440 -24,9% 1,2% 1,2% 34.843 53.325 -34,7%
19 Buick 69.390 107.240 -35,3% 1,1% 1,3% 35.520 55.373 -35,9%
20 Tesla 65.200 83.875 -22,3% 1,0% 1,0% 36.800 53.975 -31,8%
21 Acura 55.989 73.767 -24,1% 0,9% 0,9% 27.458 37.382 -26,5%
22 Cadillac 53.621 75.734 -29,2% 0,8% 0,9% 23.296 39.739 -41,4%
23 Mitsubishi 47.760 71.097 -32,8% 0,7% 0,8% 12.197 29.030 -58,0%
24 Lincoln 46.842 50.915 -8,0% 0,7% 0,6% 21.281 25.940 -18,0%
25 Chrysler 43.980 64.422 -31,7% 0,7% 0,8% 13.856 32.831 -57,8%
26 Volvo 43.255 50.120 -13,7% 0,7% 0,6% 23.770 28.062 -15,3%
27 Infiniti 41.653 63.058 -33,9% 0,6% 0,7% 16.095 28.743 -44,0%
28 Land Rover 35.834 46.123 -22,3% 0,6% 0,5% 13.900 21.095 -34,1%
29 Porsche 24.186 30.257 -20,1% 0,4% 0,4% 12.192 15.233 -20,0%
30 Jaguar 11.586 16.282 -28,8% 0,2% 0,2% 4.320 6.060 -28,7%
31 Mini 10.525 17.583 -40,1% 0,2% 0,2% 5.288 8.678 -39,1%
32 Genesis 7.540 10.008 -24,7% 0,1% 0,1% 3.585 5.805 -38,2%
33 Alfa Romeo 7.437 9.037 -17,7% 0,1% 0,1% 3.734 4.751 -21,4%
34 Fiat 2.467 5.103 -51,7% 0,0% 0,1% 1.339 2.889 -53,7%

Credit top photo: The Car Guide