Note from the author: work commitments had taken me away from CSS for the past few months, and in the effort to make up for lost time I will try to quickly catch up on the monthly US summaries, before progressing to other articles. Apologies for the absence! Also, have to say: good to be back!
After seeing sales drop by 1.0% in January, the market suffered an even worse February, with sales down 2.9%.
Overall, mainstream brands saw their sales decline by 4.2%, while luxury brands saw their sales rise by 5.2%
Four out of the Top 10 brands registered positive sales growth in February, down from six a month earlier
The Top 6 all saw their sales decline, with Nissan in particular losing 11.4% in sales – less bac than the almost-20% drop in January, but still pretty bad
The next five brands saw their sales rise, with Ram once again being the stand-out performer with growth of almost 25%
Outside the Top 10 mainstream brands once again did really poorly, with only Mitsubishi managing meaningful positive growth
Among the remaining mainstream brands it is disappointing to see another month of sales decline for both VW and Mazda, both of which did well in 2018, but less surprising to see the usual suspects of Dodge and Buick, not to mention regulars like Chrysler, Mini, Fiat and Smart
Among luxury brands there were a few standouts: Tesla once again saw a substantial year-on-year sales growth (note: at least according to this data), Jaguar continued its 2019 resurgence with sales growth of almost 60% (!), while Genesis recorded its first year-on-year sales growth in over a year
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