US car sales analysis 2022-Q1 – Upper Class

The upper class segment is the best performing class in the US in the first quarter of 2022, with sales almost doubling (+92%) in an overall market down 16%. With 10,640 deliveries, it remains one of the smallest segments at 0.3% share. This is a clear result of automakers prioritizing production of high-margin products in supply constrained circumstances.

Another reason for the strong performance of the class is the introduction of new and updated models. The traditional leader Mercedes-Benz S-Class is up almost fivefold thanks to the new generation and improves its share of the class to 45.3%. And in second place we find its all-electric sibling Mercedes-Benz EQS with nearly 2,100 deliveries, which gives Mercedes-Benz a dominant 64.9% share of the class. The BMW 7-Series is down 22% just when it’s due for a facelift and the introduction of its own EV rival BMW i7. The Porsche Panamera is a distant fourth with sales up 75%, moving ahead of the Lexus LS, down 48%. The Audi A8 is also down 47% and falls behind the Genesis G90 which shows stable sales at +3%. We welcome the all-electric Lucid Air to the charts at #8. It will be very interesting to see how this will stack up against the EQS, i7 and other rivals from established brands. Will Lucid go the way of Tesla and become a full-blown rival, or will it struggle to carve out more than a niche for itself in what’s probably the class where buyers are the most demanding?

The Cadillac CT6, Kia K900 and Jaguar XJ have reached the end of their life cycles.

US upper class sedan sales 2022-Q1

Upper class 2022-Q1 2021-Q1 Change 2022 Share 2021 Share
1 Mercedes-Benz S-class 4.817 1.043 362% 45,3% 18,8%
2 Mercedes-Benz EQS 2.091 0 New 19,7% 0,0%
3 BMW 7-series 1.498 1.920 -22% 14,1% 34,7%
4 Porsche Panamera 787 451 75% 7,4% 8,1%
5 Lexus LS 589 1.137 -48% 5,5% 20,5%
6 Genesis G90 429 415 3% 4,0% 7,5%
7 Audi A8 / S8 234 441 -47% 2,2% 8,0%
8 Lucid Air 190 0 New 1,8% 0,0%
9 Jaguar XJ 5 5 0% 0,0% 0,1%
10 Cadillac CT6 0 67 -100% 0,0% 1,2%
11 Kia K900 0 56 -100% 0,0% 1,0%
Segment total 10.640 5.535 92%

Source: Manufacturers.