Sales of sports cars in the US are down 13% in the first quater of 2022, in an overall market down 16%. Sports cars now account for 1.7% of the total US car market with just under 55,000 deliveries, of which 74.2% were one of the four American muscle cars Mustang, Challenger, Camaro and Corvette, up from 73.5%. The first three of those have been in a continuous battle for the title of America’s best selling sports car and the Dodge Challenger shockingly took the lead from the Ford Mustang which had been on top since 2016. This year, the Mustang starts the year back on top despite a 19% drop in sales. The Challenger loses 26% and is 2,800 deliveries from the lead. The Chevrolet Camaro, which has been in third place since 2018, has the best start of the year of the top-3, with sales down just 5%. It adds 2 percentage points of share of the compact sports car class. Best performer overall is the Toyota 86, more than quadrupling its deliveries thanks to the new generation, and it storms to 4th place as best of the rest. Its twin Subaru BRZ is up 67% into 7th place. The Mazda MX-5 Miata and Toyota Supra lose ground significantly, and so do the Porsche 718 and Hyundai Veloster. The BMW Z4 adds 43% to its sales of last year, but remains a niche player with just 0.7% share of the class. It completes the top-10 but only outsells nameplates that are discontinued already.
US compact sports car sales 2022-Q1
Compact sports car segment
Mazda MX-5 Miata
Fiat 124 Spider
Alfa Romeo 4C
In the large sports car segment, which accounts for just 26.2% of total US sports car sales (up from 22.4% in 2021), is one of only three growing segments in the USA so far in 2022 with sales up 2%. The Corvette is still king and improves its share of the class to an ultra-dominant 61.5%, thanks to a 33% jump in deliveries. That means the ‘Vette even outsells its smaller sibling Camaro. Despite a 24% drop in deliveries, the Porsche 911 remains in second place ahead of the BMW 8-Series which is down just 7%. The Mercedes-Benz AMG GT is down 22% as the convertible version is going to be relaunched as the next generation Mercedes-Benz SL. The Lexus LC (-32%) leapfrogs the Jaguar F-Type (-44%) for 5th place. Sales of the Audi R8 are cut in half as it barely outsells the Nissan GT-R which sees stable sales albeit at a low volume despite being in its 13th year of sales. Surprisingly, the Acura NSX almost triples its deliveries, while the Ford GT is up 9%. Sales of the Mercedes-Benz SL have come all but to a stop as the brand is preparing to renew the model to make it a lot more sporty than it has been in recent generations.
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