The midsized pickup segment is one of the very few segments to grow in the first quarter of 2022, with deliveries up 8% in an overall car market down 16%. At just nearly 177,000 deliveries, the class now holds 5.3% of the total US car market, up from 4.2% in 2021. Still, it remains a relatively small segment as the full-sized pickup segment is more than 2.5 times as large. The Toyota Tacoma stays on top of the ranking, but with a 20% drop in deliveries it loses more than 10 percentage points of share, to 30.1% of the class. Thanks to the new generation, the Nissan Frontier more than doubles its volume and jumps into second place, up from fifth last year. The Chevrolet Colorado stays in third place with a 10% decline in deliveries, as the former #2 Ford Ranger loses 27% of its sales and drops to 6th place. The Ranger is even outsold by its smaller sibling Ford Maverick, which lands in fourth place, just ahead of the Jeep Gladiator (-5%). The Honda Ridgeline also loses 27% of its sales and is under threat from the Hyundai Santa Cruz. The South Korean crossover-based pickup sells less than half the figure of its direct rival Maverick. The GMC Canyon remains a low-volume player and at -14% its share of the class drops to 3.5%. It only outsells the all-electric newcomer Rivian R1T which is struggling to get mass production started.
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