US car sales analysis 2021-Q1 – Upper Class

The upper class sedan segment in the US is down 22% to less than 7,500 in Q1 of 2021, after a 26% decline in 2020. And with an overall market up 12%, the upper class segment is down to a share of  0.2% of the US passenger car market, down from 0.3% in Q1 of 2020. The traditional leader Mercedes-Benz S-Classis down 56% as a new generation will be launched this year and drops to fourth place in 2021. New leader is the all-electric Porsche Taycan, up more than ninefold to over 2,000 deliveries, giving it a share of 26.8% of the class, just ahead of the BMW 7-Series, which is up 14% to improve its share to 25.7%. The Lexus LS is up 42% to jump onto the podium as well. Cannibalized by the Taycan, the Porsche Panamera is down 62% to lose more than half of its share of the segment. The Audi A8 is down 20% but that means its outperforms the class, and it jumps ahead of the Genesis G90, down 39%. The Kia K900 is no longer the slowest seller of the segment as the Jaguar XJ is in the final stages of its life cycle, with a new generation delayed for a few years.

The Taycan proves that the future of upper class sedans is electric, and Mercedes-Benz will soon follow with its EQS and BMW with its i7, based on the new S-Class and 7-Series respectively. Especially the EQS promises to become the new standard in terms of range and connectivity in the same way a new S-Class has always been on the front of automotive development.

US upper class sedan sales 2021-Q1

Upper class 2021-Q1 2020-Q1 Change Share
1 Porsche Taycan 2.008 221 809% 26,8%
2 BMW 7-series 1.920 1.685 14% 25,7%
3 Lexus LS 1.137 801 42% 15,2%
4 Mercedes-Benz S-class 1.043 2.366 -56% 13,9%
5 Porsche Panamera 451 1.184 -62% 6,0%
6 Audi A8 / S8 441 554 -20% 5,9%
7 Genesis G90 415 684 -39% 5,5%
8 Kia K900 56 65 -14% 0,7%
9 Jaguar XJ 10 357 -97% 0,1%
10 Cadillac CT6 0 1.725 -100% 0,0%
Segment total 7.481 9.642 -22%

Source: Manufacturers.