The upper class sedan segment in the US is down 22% to less than 7,500 in Q1 of 2021, after a 26% decline in 2020. And with an overall market up 12%, the upper class segment is down to a share of 0.2% of the US passenger car market, down from 0.3% in Q1 of 2020. The traditional leader Mercedes-Benz S-Classis down 56% as a new generation will be launched this year and drops to fourth place in 2021. New leader is the all-electric Porsche Taycan, up more than ninefold to over 2,000 deliveries, giving it a share of 26.8% of the class, just ahead of the BMW 7-Series, which is up 14% to improve its share to 25.7%. The Lexus LS is up 42% to jump onto the podium as well. Cannibalized by the Taycan, the Porsche Panamera is down 62% to lose more than half of its share of the segment. The Audi A8 is down 20% but that means its outperforms the class, and it jumps ahead of the Genesis G90, down 39%. The Kia K900 is no longer the slowest seller of the segment as the Jaguar XJ is in the final stages of its life cycle, with a new generation delayed for a few years.
The Taycan proves that the future of upper class sedans is electric, and Mercedes-Benz will soon follow with its EQS and BMW with its i7, based on the new S-Class and 7-Series respectively. Especially the EQS promises to become the new standard in terms of range and connectivity in the same way a new S-Class has always been on the front of automotive development.
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