Full-sized SUV sales in the US are the fastest growing segment in the first three quarters of 2021, up 30% on last year. Some of the biggest players in this class have been redesigned in 2020, which is one of the drivers of this strong growth, in which only two nameplates lose sales on last year. We also welcome a new brand with two nameplates to the class, which now makes up 3.1% of the total US car market, up from 2.7% in the first nine months of 2020. In Q3, sales of large SUVs were up 4% in an overall market down 13%. Luxury models slightly lose share of the segment at 27.4%, down from 28.8% in the same period last year, as sales of large luxury SUVs are up 24% for the year. The class leader loses market share of the segment, as the Chevrolet Tahoe is up just 26% despite las year’s redesign. It stays ahead of the Ford Expedition, up 24% and the GMC Yukon, up 54% on last year. The Tahoe’s extended version Chevrolet Suburban is up 42% while luxury sibling model Cadillac Escalade sees its sales more than double to extend its leadership of the luxury part of the segment. The Nissan Armada loses 1.1 percentage points of share while its luxury sibling Infiniti QX80 is the biggest loser of the class at -32%. The BMW X7 outsold the Mercedes-Benz GLS by 1,500 deliveries in Q3 but remains behind year-to-date. The X7 does distance the Lincoln Navigator. The Range Rover is up just 12% as it’s due for a redesign, while the three last places are still Toyota products, with the ancient Toyota Sequoia distancing the Land Cruiser which is running on its last legs with deliveries slowing to a trickle, as the brand has announced the legendary nameplate’s departure from the North American market. The LC’s luxury sibling Lexus LX remains the least popular large SUV in the United States and is down 2% with the new generation just revealed. We welcome two newcomers to the class, the Jeep Wagoneer and its luxury sibling Grand Wagoneer arrive to the ranking with their first handful of registrations. Undoubtedly they will be climbing up the charts when customer deliveries start. It will be interesting to see if Jeep can carve out a niche in this class.
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