The large sedan segment is up 13% in the first half of 2021, half the overall market growth as large sedans now make up just 1.6% of the US car market, down from 1.8% in the first half of 2020 and a new record low.
For a change, luxury models lose share of the class as they’re up just 8% as they now hold 43.6% of the large cars segment, down almost 2 percentage points on last year.
The Dodge Charger is up 40% to improve its share of the class to 31.9% as it’s also the best performing model in the top-5, although three of its rivals also see their deliveries grow by over 30%. The #2 Mercedes-Benz E-Class is not so lucky and therefore the worst performer in the top-5 at +14% as it’s in the middle of an extensive facelift. It was outsold by the BMW 5-Series in Q2. The 5-Series, Chrysler 300 and Toyota Avalon gain market share, and the latter two pass the Nissan Maxima which sees almost stable sales and therefore loses a full percentage point of share. Biggest winner in the top-10 is the Audi A6 at +62%, jumping past the Cadillac CT5, Tesla Model S and the discontinued Chevrolet Impala. The CT5 is up 22% while the Model S is down an estimated 40% as an updated version is expected soon. The Genesis G80 is up 50% and enters the top-10 as the brand has finally found its stride in the US after launching a couple crossovers, while the Audi A7 is up 86%. The Volvo 90 Series is up 7% and Jaguar XF is up 70%, but all other nameplates are down by double digits.
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