Sales of sports cars in the US are down 14% in 2020, on par with the overall market. Sports cars still account for 1.6% of the total US car market with just over 231,000 deliveries, of which just about two thirds (62.1%, down from 67.4% in 2019) were one of the three American muscle cars Mustang, Challenger or Camaro. These three are in a continuous battle for the title of America’s best selling sports car and the Mustang has been in the lead since 2016 while the Challenger knocked down the Camaro to grab the #2 spot in 2018 and has stayed there until so far. In fact, the Challenger was the best seller in the third and fourth quarters, outselling the Mustang by 2,500 units and 1,150 units respectively. Still, Dodge sold 13% fewer Challengers in 2020, but the Mustang was down 16% and the Camaro was the biggest loser of the class at -38%. That makes this the Camaro’s second-worst ever year, only outselling 2002, which was the final year before a 6-year production hiatus. The Mazda MX-5 Miata is up 14% and passes the Hyundai Veloster, down 41%, while the Toyota Supra and BMW Z4 are up to a combined 4.5% share of the class. The Porsche 718 distances the Toyota 86 and Z4, while the Subaru BRZ outperforms the class at -3% to pass the Nissan 370Z and Fiat 124 Spider, the latter of which has ended production. The Mercedes-Benz SLC is up 15% in its last full year of sales as production has ended in 2020 as well.
US compact sports car sales 2020
Compact sports car segment
Mazda MX-5 Miata
Fiat 124 Spider
Alfa Romeo 4C
In the large sports car segment, which accounts for just 20.7% of total US sports car sales, the Corvette is still king with a 45.2% share, thanks to a 20% jump in deliveries in the first full year of sales for the new rear-engined generation. And that’s despite production delays because of the pandemic. Its 21.600 deliveries are still far off the nearly 35,000 units Chevrolet sold in 2014, so there’s plenty of room to grow in 2021. The Porsche 911 is down 5% but stays well ahead of the BMW 8-Series. The Mercedes-AMG GT is down 17% on its record year of 2019 while the Mercedes-Benz SL is up 5% even though it’s due for a redesign. It moves past the Jaguar F-Type, down 25% despite a facelift. The Lexus LC outsold the SL and F-Type in Q4 and is up 9% for the year, while the Audi R8 is also up, by 1%. The Nissan GT-R is down 8% while the plug-in hybrid BMW i8 has been taken off the market. Ford delivered almost a quarter fewer GT’s as deliveries are now more focused towards export markets. Still, the GT outsold the Acura NSX, down 46% to less than 11 sales per month.
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