Minivan sales are down 37% in the first three quarters of 2020, despite this being a year in which four of the five players in the segment are being renewed, replaced or updated. In the third quarter, minivan sales were down 25% in a market down 9.5%. Minivans now accounts for just 1.9% of the overall car market, down from 2.5% last year.
We started the year with the old timer Dodge Grand Caravan in pole position, but after Q2 the segment lead had gone to the Honda Odyssey. In Q3 the Chrysler Pacifica, including its low-budget version Chrysler Voyager, was the best selling minivan in the United States and took over the year-to-date lead as well. The Voyager has been introduced to replace the Dodge Caravan in serving price sensitive customers and fleet buyers. As a result, Chrysler saw a 32% increase in demand for its minivans and increased its year-to-date share of the segment to 32.3%, up nearly 10 percentage points on last year. FCA as a manufacturer now holds 50.5% share of the class, down from 54.1%, as Dodge Grand Caravan sales were down 78% in Q3, since production ended in Q2. The Toyota Sienna is the next biggest loser of the class with sales down by more than half (-33% in Q3), while the Kia Sedona gains 1.4 percentage points of share but remains a niche player.
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