Full-sized SUV sales in the US were up 5% in Q4 of 2020, leading to a score of -18% for the full year, only slightly behind the overall market. Some of the biggest players in this class have been redesigned in 2020, which has led to the strong finish of the year. Still, not a single nameplate manage to improve its sales on last year, and only three keep their losses contained to single digits. The class now makes up 2.8% of the total US car market, down from 2.9% in 2019. The entire top-3 gains market share of the segment, and the Chevrolet Tahoe holds on to the top spot and is up 36% in Q4 thanks to the new generation of GM giants. Its rival Ford Expedition is up 8% in the fourth quarter, and down 12% for the year, while the GMC Yukon is up 18% in the fourth quarter and down 15% for the year. The Chevrolet Suburban is up 33% in Q4 but is still down 28% for the year and losing share. Still, GM improves its share of the mainstream part of the class to 63.6%. The Nissan Armada is down 39% in 2020 after a terrible fourth quarter at -71% as the model is due for a facelift. Toyota is a small player in this profitable class with its two aging models at the bottom of the ranking, with the Sequoia down 28% and the Land Cruiser down 11% in its last full year of North American sales. That’s right, Toyota will end sales of the iconic Land Cruiser in the United States after the current model year. On one hand it makes sense as it’s one of the slowest selling nameplates in the line-up, but on the other hand it’s a great halo vehicle for the brand with its iconic name and it’s also the highest priced vehicle in its showrooms and a steady seller at an average of 3,000 units per year for the past 15 years, without many updates.
The luxury part of the segment makes up 28.3% of total full-sized SUV sales, up from 27.9% in 2019. The recently redesigned Mercedes-Benz GLS is the best performer of the class with sales down by less than one percent. It even led the segment after the first three quarters, but it was down 36% in Q4 and the new generation Cadillac Escalade is up 6% in the fourth quarter but still down 31% for the year. It does reclaim the segment top spot in the last quarter from the GLS to stay America’s best selling luxury SUV as it has been since 2002. The BMW X7 is down 5% and holds on to third place. The Infiniti QX80 is down 16% but stays ahead of the Lincoln Navigator, down 18%. The Navigator finishes 2020 ahead of the Range Rover, down 26%, while the Lexus LX is down 4% but remains a niche player in the segment.
Get all of the latest sales figures right to your inbox!
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.