Full-sized SUV sales in the US were up 5% in Q4 of 2020, leading to a score of -18% for the full year, only slightly behind the overall market. Some of the biggest players in this class have been redesigned in 2020, which has led to the strong finish of the year. Still, not a single nameplate manage to improve its sales on last year, and only three keep their losses contained to single digits. The class now makes up 2.8% of the total US car market, down from 2.9% in 2019. The entire top-3 gains market share of the segment, and the Chevrolet Tahoe holds on to the top spot and is up 36% in Q4 thanks to the new generation of GM giants. Its rival Ford Expedition is up 8% in the fourth quarter, and down 12% for the year, while the GMC Yukon is up 18% in the fourth quarter and down 15% for the year. The Chevrolet Suburban is up 33% in Q4 but is still down 28% for the year and losing share. Still, GM improves its share of the mainstream part of the class to 63.6%. The Nissan Armada is down 39% in 2020 after a terrible fourth quarter at -71% as the model is due for a facelift. Toyota is a small player in this profitable class with its two aging models at the bottom of the ranking, with the Sequoia down 28% and the Land Cruiser down 11% in its last full year of North American sales. That’s right, Toyota will end sales of the iconic Land Cruiser in the United States after the current model year. On one hand it makes sense as it’s one of the slowest selling nameplates in the line-up, but on the other hand it’s a great halo vehicle for the brand with its iconic name and it’s also the highest priced vehicle in its showrooms and a steady seller at an average of 3,000 units per year for the past 15 years, without many updates.

The luxury part of the segment makes up 28.3% of total full-sized SUV sales, up from 27.9% in 2019. The recently redesigned Mercedes-Benz GLS is the best performer of the class with sales down by less than one percent. It even led the segment after the first three quarters, but it was down 36% in Q4 and the new generation Cadillac Escalade is up 6% in the fourth quarter but still down 31% for the year. It does reclaim the segment top spot in the last quarter from the GLS to stay America’s best selling luxury SUV as it has been since 2002. The BMW X7 is down 5% and holds on to third place. The Infiniti QX80 is down 16% but stays ahead of the Lincoln Navigator, down 18%. The Navigator finishes 2020 ahead of the Range Rover, down 26%, while the Lexus LX is down 4% but remains a niche player in the segment.

US Full-sized SUV sales 2020

Large SUV segment 2020 2019 Change Share Share
1 Chevrolet Tahoe 88.238 101.189 -13% 21,3% 20,1%
2 Ford Expedition 77.838 88.830 -12% 18,8% 17,7%
3 GMC Yukon 63.440 74.673 -15% 15,3% 14,8%
4 Chevrolet Suburban 37.636 51.928 -28% 9,1% 10,3%
5 Cadillac Escalade 24.547 35.424 -31% 5,9% 7,0%
6 Mercedes-Benz GLS 22.172 22.223 0% 5,3% 4,4%
7 BMW X7 20.579 21.574 -5% 5,0% 4,3%
8 Nissan Armada 19.640 32.044 -39% 4,7% 6,4%
9 Infiniti QX80 16.125 19.113 -16% 3,9% 0,7%
10 Lincoln Navigator 15.252 18.656 -18% 3,7% 3,7%
11 Range Rover 13.982 18.831 -26% 3,4% 3,7%
12 Toyota Sequoia 7.364 10.289 -28% 1,8% 2,0%
13 Lexus LX 4.512 4.718 -4% 1,1% 0,9%
14 Toyota Land Cruiser 3.147 3.536 -11% 0,8% 0,7%
Segment total 414.472 503.028 -18%

Source: Manufacturers.