In the first half of 2020, sales of limousines in the US were down 30% after a 37.6% decline in the second quarter. Two of the nine existing nameplates in this segment have sold more than in the first half of 2019, but all others declined by 32% or more. Despite being due for a redesign, the traditional leader Mercedes-Benz S-Class keeps its spot on top of the rankings but dips slightly below 25% share of the segment. Keep in mind that the figures of the S-Class also include sales of the Coupe and Convertible versions, so it’s hard to make an apples-to-apples comparison, but still its lead is large enough to expect the S-Class to lead in pure sedan sales. The BMW 7-Series has reclaimed the #2 spot it lost to the Cadillac CT6 in the first quarter, and even the Porsche Panamera outsold the CT6 in the second quarter. In Q2 Porsche even sold just 7 fewer units of the all-electric Taycan than Cadillac did of its flagship sedan. The Lexus LS is the biggest loser of the segment at -47% but stays ahead of the Genesis G90, the big winner of the segment with sales up 22% thanks to the new generation. The Audi A8 gains share of the segment but remains a niche player at under 6% share. The Jaguar XJ manages to sell more than last year, even though it’s about to be replaced by an all-new electric sedan that will compete with the Taycan and the Mercedes-Benz EQS. Sales of the Kia K900 remain subdued, at just over 30 per month.
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