Slow rollout of new Ford Ranger and Jeep Gladiator resulted in good but not great segment growth
Sales in the US Small Pickup segment rose by 15.0% to 298,120 in the first half of 2019, just a bit slower than the 15.9% rate at which they grew in 2018. However, now that the Ford Ranger and the long-awaited Jeep Gladiator pickup have finally hit the market their sales are bound to build up in the second half of the year – this means that by the time the year is over, growth is bound to come closer to 20%.
Note: Clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off
The recently-revised Toyota Tacoma remained the undisputed segment leader, although its 5% sales growth rate was a substantial fall from the 24% growth the model registered last year, suggesting it (and, for that matter, all other models) were affected by the new entrants in the segment
Despite losing 6% of sales both the second-placed Chevrolet Colorado and the third-placed Nissan Frontier held onto their spots, despite the latter coming under attack from the new Ford Ranger; in fact, the Ford outsold it in June and is likely to do it again later in 2019 as its sales ramp up
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