Segment decline continues with only Dodge Charger managing positive growth
Sales in the US Large segment fell by 20.3% to 135,494 in the first half of 2019, continuing the decline for the once-1 million plus segment.
Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off
The aging Dodge Charger managed to score an unexpected sales rise in the first half of the year, driven by a 21% sales rise in the second quarter of the year, meaning the model now accounts for more than a third of sales in the segment
The second-placed model, Chevy Impala, sold barely over half of the segment leader, but least managed to lose just 3% of its sales compared to the first half of 2018
The same could not be said of the rest of the models in the segment, all of which lost at least 20% of their sales, with the biggest disappointments probably coming from the newly-facelifted Nissan Maxima (sales down 30%), the new Toyota Avalon (sales down by almost a quarter), and the recently-replaced Buick LaCrosse (sales down by half)
Note: clicking on the model names in legend turns the display for that model on/off; data is displayed from 1990 onwards, but starts in 1973 – access previous years using slider on bottom
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