US car sales analysis Q2 2019 – Large segment

Segment decline continues with only Dodge Charger managing positive growth

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Sales in the US Large segment fell by 20.3% to 135,494 in the first half of 2019, continuing the decline for the once-1 million plus segment.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off


  • The aging Dodge Charger managed to score an unexpected sales rise in the first half of the year, driven by a 21% sales rise in the second quarter of the year, meaning the model now accounts for more than a third of sales in the segment
  • The second-placed model, Chevy Impala, sold barely over half of the segment leader, but least managed to lose just 3% of its sales compared to the first half of 2018
  • The same could not be said of the rest of the models in the segment, all of which lost at least 20% of their sales, with the biggest disappointments probably coming from the newly-facelifted Nissan Maxima (sales down 30%), the new Toyota Avalon (sales down by almost a quarter), and the recently-replaced Buick LaCrosse (sales down by half)

Note: clicking on the model names in legend turns the display for that model on/off; data is displayed from 1990 onwards, but starts in 1973 – access previous years using slider on bottom