US car sales analysis 2019 – Midsized Pickups

The midsized pickup segment in the US grows for the sixth consecutive year in 2019, and the total annual volume for this class has improved from 244,300 in 2013 to 639,200 in 2019, which is more than 2.5 times in those six years. Back then, production of the first generation of the two GM models had just ended, the RAM Dakota was already pulled two years before, and the first generation Honda Ridgeline was near the end of its life cycle. Since then, GM has launched the second generation of the Chevrolet Colorado and GMC Canyon twins and Honda has replaced the Ridgeline, Toyota has renewed the best seller Tacoma and Ford and Jeep have (re-)entered the segment with the Ranger and Gladiator. The only thing that hasn’t changed since 2004 is the Nissan Frontier. In 2020 we may finally see a new generation of Nissan’s midsized pickup in the US as well, about five its years after the rest of the world received their latest Navara. While the segment as a whole grew a whopping 22% in 2019 thanks to two newcomers, the class leader Toyota Tacoma seems undeterred and has extended its winning streak to a fifth consecutive annual sales record in the US. And while its mere 1% growth means it loses 8 percentage points of share of the segment in 2019, the Tacoma still accounts for nearly 4 out of every 10 midsized pickup sales and sells more than double the volume of any other truck in its class. The Chevrolet Colorado appears more distured by the return of the Ford Ranger, with sales down 9% and to make matters worse for the Chevy: it was outsold by the Ranger in the second half of the year. The Nissan Frontier is also down 9% which is actually not that bad considering its advanced age and the rumors of an upcoming redesign. Those rumors are also saying the new Frontier will be on an updated version of the current Frontier platform and not on the more modern platform of the international Navara. The Jeep Gladiator found 40,000 buyers in its first year, reaching a selling rate of just over 60,000 annual units, which would keep it in fifth place of the segment, but keep in mind it is priced at a premium to its rivals. The Honda Ridgeline is up 9% in 2019 to the current generation’s second best year and manages to kick the GMC Canyon down into last place with sales down 2%.

US midsized pickup sales 2019

Midsized Pickup segment 2019 2018 Change
1 Toyota Tacoma 248.801 245.659 1%
2 Chevrolet Colorado 122.304 134.842 -9%
3 Ford Ranger 89.571 0 New
4 Nissan Frontier 72.369 79.646 -9%
5 Jeep Gladiator 40.037 0 New
6 Honda Ridgeline 33.334 30.592 9%
7 GMC Canyon 32.825 33.492 -2%
Segment total 639.241 524.231 22%

Source: Manufacturers.