Segment posts a decline of over 20% for the second consecutive year of 20% plus decline
Sales in the US Subcompact segment fell by 20.7% to 374,518 in 2018, making it the second year in a row that the segment has lost more than 20% of sales. As a result, total sales are now 43% lower than their 2014 peak. Moreover, with no new entrants on the horizon and with many manufacturers debating on whether to even replacetheir current models (Ford will not replace the Fiesta, for example), the signs are that the segment may shrink back to the size it was in the early 2000s.
Note: “AP” designates models that are classified in the Alternative Power segment, presented here for comparison; clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off
Despite a strong start to the year, Nissan Versa could not sustain the challenge to its arch-rival, Kia Soul, with the Korean hatch taking the segment honors once again, and opening up the largest lead since it overtook the Nissan in 2011
Ford Fiesta showed that it is still more than up for a fight, despite its imminent exit and the fact that it has already been replaced by a newer generation in Europe, overtaking the Honda Fit and Hyundai Accent, the latter losing more than half its sales due to model changeover
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