The imminent arrival of the Ford Ranger and Jeep pickup will find a segment with a sustained growth rate
Sales in the US Small Pickup segment rose by 19.9% to 259,119 in the first half of 2018, with second quarter growth slowing only a little bit from the level achieved in the first quarter of the year. With the Ford Ranger and the long-awaited Jeep Gladiator pickup finally arriving later this year the segment is set for a nice period of expansion, especially if Nissan finally decides to replace the geriatric Frontier.
Toyota Tacoma remained the undisputed segment leader, with 22.3% growth in the second quarter almost matching that recorded in the first quarter of the year
As good as the Toyota’s growth rate was, it was the second-placed Chevrolet Colorado which saw its sales rise most in the second quarter of the year, with a growth rate of 45.9%
Note: Clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off
By contrast, sales of the geriatric third-placed Nissan Frontier see-sawed once, shrinking by 15.2% in the second quarter despite the almost 50% growth rate the model recorded in the first quarter of the year
The good fortune that lifted the Colorado’s sales clearly rubbed off on its GMC Canyon twin, with the model posting a strong 26.5% growth rate in Q2’18, recovering from a modest sales decline in the first quarter of the year
At the back, Honda Ridgeline managed to arrest its sales decline somewhat, reducing it from almost 30% in the first quarter of the year to 10.0% in the second quarter
Note: clicking on the model names in legend turns the display for that model on/off; data is displayed from 1990 onwards, but starts earlier – access previous years using slider on bottom
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