US car sales analysis 2018 Q2 – Large SUV segment

Ford Expedition sales growth continues to underwhelm, as segment returns to healthy double-digit growth

US SUV Large

Sales in the US Large SUV segment rose by 9.3% to 171,647 in the first half of 2018, thanks in large part to a 13.0% growth in the second quarter of 2018. This means that after shrinking slightly in 2017 the segment seems to have well-and-truly returned to growth, and may yet post the best figure since 2007 this year. However, even if it does, the likely annual sales figure of some 350,000 will still be less than half of the almost 760,000 units sold in the sector in 2001.

Note: Clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off


  • Ford Expedition continues to disappoint those who expected the all-new model to light up the sales chart, and only managed an 8% growth rate so far this year – worse than either of the Chevy twins Tahoe and Suburban, and only good enough for second spot between the two
  • After seeing its sales more than double in 2017 Nissan Armada‘s sales growth continues apace, even picking up in the second quarter of the year, and remains ahead of the GMC twins Yukon and Yukon XL
  • The Toyota models Sequoia and Land Cruiser continue to prop up the rear, with the Sequoia registering the steepest decline in the segment of 12%

Note: clicking on the model names in legend turns the display for that model on/off; data is displayed from 1990 onwards, but starts earlier – access previous years using slider on bottom