Segment continues shrinking, with only the evergreen Challenger and the new Porsches registering sales growth
Sales in the US Mid-sized Sports segment fell by 11.0% to 51,950 in the first quarter of 2018, continuing the trend that began with the 13.9% sales decline in 2017. With no updates coming for the American big three muscle (Ford Mustang, Chevrolet Camaro, Dodge Challenger) in 2018, the segment is unlikely to recover in 2018. The second half of the year will see the release of the new BMW Z4, for sure, but given the relatively low volumes registered by that car it probably won’t make much of a dent on the segment overall.
After arresting the 2017 slide in the last quarter of the year, sales of the segment-leading Ford Mustang fell once more, this time by 15%, allowing the ridiculously evergreen Dodge Challenger to close within 1,500 of the once-dominant Ford
The once-number-two Chevrolet Camaro saw its sales shrink by 23%, only two-thirds of the Dodge
Clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off
Nissan 370Z hung onto fourth spot despite a 21% decline in sales, even though the resurgent Porsche Cayman came to within 200 units after a 34% growth spurt (considerably bettering the 9% sales growth of its Boxster sibling)
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.