Mitsubishi Mirage takes the sales crown as Mini Cooper stumbles; Fiat 500 and Smart ForTwo wither away
Sales in the US Minicar segment fell by 10.3% to 76,442 in 2018, making it the fourth straight year of decline. Overall, total segment sales have fallen by over 40% since their peak in 2014, a trend that may well continue in the near future with no new models on the horizon.
Mitsubishi Mirage and Chevrolet Spark were the only models to see their sales rise, with the Mitsubishi jumping ahead of the Chevy to become the 2018 segment leader, thanks to a slightly higher sales growth than that recorded by its rival
However, the big news was that both models jumped ahead of the Mini Cooper, whose sales fell by 11% compared to 2017, relegating the once un-disputed segment champion to 3rd place
But if Mini’s fall from the top spot is bad, the sales decline of the Fiat 500 and Smart ForTwo is something else entirely – not only did both models see their sales more than halve in the past year, they are now barely more than a tenth (Fiat) and a twentieth (Smart) of what they were at the peak of the models’ popularity!
Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off
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