US car sales analysis 2018 – Large Pickup segment

New Ram Pickup contributes to robust growth, as segment almost bests all-time record

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Sales in the US Large Pickup segment rose by 2.1% to 2,420,162 in 2018, making it the third-best year on record, close behind 2,450,000 or so that were sold in 2004 and 2005. With the rollout of the new Chevrolet Silverado, GMC Sierra and RAM Pickup, as well as their different variants, continuing in 2019, it is entirely possible that this year will prove a record one for the segment.

Note: Clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off


  • The new RAM Pickup was the standout performer in the segment, especially if you consider its sales did not really start in earnest until the second half of the year (when the model recorded growth of over 20%)
  • Ford F-series easily retained its segment lead, while the second-placed Chevrolet Silverado stayed ahead of the RAM, even though its lead shrunk to under 50,000 units
  • The about-to-be-replaced GMC Sierra and the aging Toyota Tundra both saw their sales tick up slowly, while the much-heralded second-generation Nissan Titan saw its sales decline on 2017, suggesting that it is unlikely to rise from the bottom of the segment standings anytime soon

Note: clicking on the model names in legend turns the display for that model on/off; data is displayed from 1990 onwards, but starts earlier – access previous years using slider on bottom