Ford F-series leads in sales and growth, as the segment is on its way to beating its 2004 sales record
Sales in the large pickup segment rose by 6.8% to 642,674 in the fourth quarter of 2017, while overall sales in 2017 rose by 5.7% to 2,370,503. This means that the segment is now less than 90,000 units from the peak it reached in 2004, a high-mark that many thought would never be reached again after the segment collapsed to just a bit over 1,100,000 in 2009. What’s more, 2019 promises to be even better, with the hotly-anticipated new RAM Pickup and Chevrolet Silverado going on sales in the first quarter, with the new GMC Sierra following later in the year.
Ford F-series once again outperformed its direct competitors, as it gained 9% in sales compared to 2016 and widened the lead over the second-placed Chevy Silverado to over 300,000, up from 180,000 only three years prior
The second-placed Chevrolet Silverado and third-placed RAM Pickup did well to gain some sales in their runout years, and it will be interesting how many sales they can pick up in 2018 once the much-vaunted new generation models go on sale
Note: Clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off
The fourth-placed GMC Sierra was the worst performer in the segment, but with sales hardly declining it’s an indication of just how in-demand large pickups are right now
Nissan Titan saw its sales rise by almost 150% in 2017, which seems like a great performance, but one has to remember this comes from a low base in 2016, and the model’s sales are still a third below the record set by the first-generation model in 2005, and less than half of the aging Toyota Tundra
Note: clicking on the model names in legend turns the display for that model on/off; data is displayed from 1990 onwards, but starts earlier – access previous years using slider on bottom
Get all of the latest sales figures right to your inbox!
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.