BMW Sales Data & Trends for the US Automotive Market
BMW was the best selling premium brand in the US in 2011, 2012, 2014 and 2015, only interrupted by Mercedes-Benz in 2013. Before that, Lexus held the title for 11 straight years and from 2016 to 2018 Mercedes was back on top again, but BMW came back strong in 2019 to reclaim its title.
BMW currently produces all of its crossovers and SUVs except the small X1 in its US assembly plant in Spartanburg, S.C., where it has been building cars since 1994. The plant is the brand’s second largest by volume. Its other models for the US market are imported from Europe.
The BMW 3 series and 4 series midsized sedan, coupe and convertible have been the brand’s best selling models in the United States for a long time running, but the X3 compact SUV claimed that title in 2019 as the share of crossovers in BMW’s US sales has steadily increased from just under 22% in 2010 to 58% in 2019.
The United States is the biggest market for BMW M sports cars, with 44,442 units sold in 2019.
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