So, your company wants to launch a dynamic, four-door sedan? A car that is aggressive enough for fathers to lust over it, and yet practical enough to carry a family much in the way the ubiquitous crossovers would? You should gather all your best designers, let them at a clean sheet of paper, even let them employ funky details such as a fake floating roof – why not? Just make sure of one thing…
Make sure that the finished product does not bear resemblance, not matter how passing, to a car whose target audience are retirees!
