Look-a-like: Alfa Romeo Giulia and…

Alfa Romeo Giulia

Now, don’t get me wrong – I want Alfa Romeo to succeed just like the next person. If that means they need to copy from the best, well, so be it. But in their rush to finish the Giulia in time (the development took a record 26 months) I feel that Alfa’s designers borrowed a little too liberally, copying the good stuff as well as the bad, and not just from the car you are already thinking of…

First, the elephant in the room: the Giulia’s overall shape is very heavily influenced by the BMW 3-series.

BMW 3-series

Sure, they may have tried not to be too blatant, modifying the shape of the rear window line not to copy the Hofmeister kink, but in doing so they actually veered altogether too close to another car influenced by the 3-series: the now-supplanted Infiniti G35, especially around the rear haunches.

Infiniti G35

But hey, it does not stop there – look at the Giulia’s rear lights and you could swear you’ve seen that shape before…

Alfa Romeo Giulia 2

… and you have, many times, so generic is that shape, but it’s arguably closest to Kia’s shapely Optima:

Kia Optima rear

You have to wonder if Alfa’s designers could not have tried a bit harder to make the rear look more original, maybe even incorporate a round motif somewhere in there (they’re Italian after all!), especially that they’ve produced one of the best-looking rears in the recent past:

Alfa Romeo Giulietta

OK, rant over, time to go back and oogle the Giulia, wondering how I can convince my wife that a 500hp super-sedan will make sensible family transportation…

  1. Yes, the Giulia looks like a lot of other cars with the 3 series being the most obvious one. I think that’s sad, because Alfa Romeo has so many distinctive cars like predecessors 159 and 156.

    1. @Losange: I fully agree – the 156 and 159 were both more distinctive than the Giulia, which to my eyes lack the sharpness of those designs (and I don’t mean the sharp edges of the 159’s nose – it’s in the details like the 156 and 159’s doorhandles, which are much neater than the amorphous ones on the Giulia)

      1. If you want to see connection with new Giulia just look for Maserati’s recent designs. Marco Tencone is father of them all.

        Rear lights are definitely not based on Optima but on Maserati GranTurismo.

  2. Alfa, you are capable of so much better.
    Maybe they had the USA in mind with this design, but unlike the 156 in its day and 159 any day, this design does nothing for me.

  3. The Ferraralfiat Giulia has as little in common with Alfa Romeo as does the Volkswagen Veyron with Bugatti. Badge engineering and nothing else. Real Alfas were made in Portello, Arese and Pomigliano d’Arco and that’s the end of the story. That said, I am curious how the Nuova Giulia will do and if it will take a healthy lump out of the car market. At least it’s a brave attempt to return to RWD and we car lovers should cherish that.

  4. With the recent news about the crash test failure, chances are this car will be redrawn.
    Maybe then it will cease to be the copy-paste of a series 3 and will acquire a more unique shape.

  5. @ ILKönz – I have heard those rumors as well, even though FCA seems to deny them. If true, this would be a sad conclusion to a bit of a fairytale of how this car was born in only around 2 years as part of a semi-skunkworks program ran by, among others, the guy responsible for the Ferrari 458 Italia.

  6. Complete nonsense. If you are familiar with the Alfa 156 design it is obvious Giulia is based on that car. You find Giulia’s rear window line on the 156. The Optima rear lights is of course copied from Alfa 156. Why do you want to buy the car when you “find” all these design faults?

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