Fiat finally released pictures of the its new 124 Spider, along with information that it will be powered by a 1.4-liter turbocharged four good for 160hp (US) or 140hp (Europe). So while the new car is based on the Mazda MX-5 Miata, complete with an almost-identical interior, the distinct styling and drivetrain promise a different ownership and driving experience to the diminutive Japanese roadster.
How well could this car do? I don’t think even Fiat expects it to sell in huge numbers, given that even the Miata, the archetypical small roadster, manages only around 15,000 a year across Europe and the US. Rather, the role for the 124 Spider is to act as a halo product for Fiat’s range of small “500” retro-styled cars. As such sales in the region of 5,000 per year are probably realistic, though it is possible that the 124’s distinctive style sways more buyers than that. I’m curious to hear what you all think:
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.