Fiat Tipo, the new Dacia? With 2 polls

Fiat_Tipo-2016-sales-forecast-EuropeFiat has just launched its all-new Tipo sedan, built in Turkey and called the Ægea in that market. It replaces the Linea in the South-European markets where compact sedans are still popular. A five-door and station wagon are due later to appeal to the more hatchback-oriented markets. The Tipo will be positioned as an entry-compact “rational / functional” model under Fiat’s dual strategy of functional / rational vs. emotional / aspirational models. That means it will have the size of a compact model but priced between subcompact and compact, like the Seat Toledo and Skoda Rapid. Its styling and features will be no-frills and it will be powered by a “old fashioned” naturally aspirated gasoline engines or turbocharged diesel engines.

Fiat_Tipo-sedan-sales-forecast-Europe-2017For the last few decades, very attempt by Fiat at challenging the Volkswagen Golf and other compact segment leaders have failed miserably, with the Bravo/Brava, Stilo and then again the Bravo all remaining niche players, especially outside of their home market Italy. From that perspective I can understand why Fiat would try an alternative strategy by offering a no-nonsense car for a bargain price, undoubtedly looking at the success of Dacia, but also of the Citroën C4 Cactus, another no-frills compact model that has struck a chord with European buyers.

What do you guys think of this car? Is it the right product for Fiat at this moment? Will it be a success, especially after the hatchback and station wagon give the model some broader appeal?

Will the Fiat Tipo be a sales success for Fiat in Europe?

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Dacia_Fluence-renderAnd when considering Fiat is following the Dacia playbook, would this subsegment be interesting for Dacia as well? Recently, readers Losange and Goran have commented that Dacia would benefit from a larger sedan in between the compact and midsized segment, a bit like the Skoda Octavia.

Which size would suit Dacia better to fit above the Logan? A Tipo/Rapid-sized entry-compact model or an Octavia-sized entry-midsized model?

Keep in mind that for Dacia/Renault the model would need to be sold in other (mostly developing) markets as well, and mostly under the Renault brand, like in India, South America or Russia. So it shouldn’t cannibalize on existing Renault models in those markets, for example the Fluence.

Which model would fit Dacia better as a sedan above the Logan?

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  1. In my opinion i must say that i’m not very optimistic regarding Aegea chances in Europe. Western Europe isn’t exactly crazy for that kind of cars, Italy is gonna be biggest market, but i don’t see it having some big success. It’s just not exciting enough and beside that Italians are crazy for SUV-s lately…Eastern and southeastern Europe is dominated by VAG and i don’t see this car having large impact there.
    The only country where is gonna be really successful is Turkey. I wish i was wrong…

    I think Dacia’s Octavia or something would be successful in Europe, as i believe Dacia already has quite solid reputation and loyal audience. Just there’s a problem what would happen then with future Renault Fluence sales as Renault already has problems with selling larger cars…
    But i don’t see any other type car with which Dacia could expand line-up, something smaller and cheaper then Sandero wouldn’t be profitable…

  2. Agree, this Fiat sedan will probably reach #1 in Turkey, being the successor of the Linea.
    Those in Italy with appetite in a small sedan will will buy the Aegea too.

    Other than that, I do’nt see this model to make much of an impact.
    Hence my choice for >75k annually.

  3. Keep in mind that Turkey sales are not included in our Europe statistics.
    Our data consolidates sales of the EU countries and the members of the European Free Trade Agreement: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

    @ Phil: In 2013 and 2015 the Fiat Linea was the best selling car in Turkey. In 2014 the Linea was #2 behind the Renault Fluence, with just 2 units difference. The Aegea, as the Tipo is called in Turkey, is very likely to continue that trend.

  4. Do you know how much Linea’s was Fiat selling in Turkey monthly ? I
    My prognosis in Europe (without Turkey) is under 70 000 in first year and then declining sharply, but with Turkish sales i think this car could be success.

  5. These are the Linea figures in Turkey:
    2012: 33.351
    2013: 37.543
    2014: 32.240
    2015 (Jan-Nov): 31.679

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