European sales 2014-Q1 Midsized MPV segment

citroen-c4-picasso-new-genSales of midsized MPVs in Europe are relatively stable in the first quarter of 2014, down just 1% while the market is up 7%. However, similar to the small MPV segment, there are only four models out of the 15 contenders, to increase their sales. That means lots of changes in the ranking, and the big news of the midsized MPV segment is the change of leadership. Whereas the French midsized sedans, hatchbacks and station wagons are all down for the period, they are in control of this segment: Citroën, Peugeot and Renault have increased their combined market share of the segment from just over 40% in the first quarter of 2013 to 46,5% in 2014.

The Citroën C4 Picasso and Grand Picasso come from 4th place in 2013 to take over the lead from the Renault Scenic thanks to the new generations with their funky design. The Scenic is now even threatened by the Volkswagen Touran, both models that seem to have been around for ages, being kept alive with a handful of facelifts, while surprisingly the much fresher Ford C-Max is the biggest loser in the top 5.

Less than 1.000 sales separate the numbers four, five and six: C-Max, Opel/Vauxhall Zafira and Peugeot 3008, while the biggest winner relatively is the Kia Carens, up from out of nowhere in 2012 for its forgettable predecessor to 12th place for the full year 2013 thanks to the new generation and now 9th in the first three months of 2014. The Peter Schreyer redesign has helped it storm passed the Volkswagen Golf Plus which is due to be replaced by the wrongly named Golf Sportsvan, the Dacia Lodgy which is surprisingly already down and one of Dacia’s few commercial misses, and the aging Seat Altea.

The Ford C-Max and both Peugeots, the 3008 and 5008 will be updated this year. The venerable VW Touran won’t be replaced until 2015, but it’s still selling surprisingly well despite its age. As said, the Golf Sportsvan will replace the Golf Plus, while there are no plans yet to replace the Seat Altea.

2014-Q1 2013-Q1 Change
1. Citroën C4 Picasso/Grand Picasso 31.999 18.221 76%
2. Renault Scenic/Grand Scenic 26.791 27.482 -3%
3. Volkswagen Touran 25.227 22.777 11%
4. Ford C-Max/Grand C-Max 21.875 24.436 -10%
5. Opel/Vauxhall Zafira 21.665 20.258 7%
6. Peugeot 3008 21.466 22.766 -6%
7. Peugeot 5008 9.545 11.270 -15%
8. Toyota Verso 7.531 8.283 -9%
9. Kia Carens 6.254 181 3355%
10. Volkswagen Golf Plus 5.336 13.718 -61%
11. Dacia Lodgy 5.289 10.445 -49%
12. Seat Altea 4.551 5.954 -24%
13. Chevrolet Orlando 2.074 3.637 -43%
14. Mazda5 1.868 2.932 -36%
15. Toyota Prius+ 1.554 3.535 -56%
Segment total 193.025 195.895 -1%


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