Sales of large cars in Europe continue to trail the overall market at -21% vs -13% in the first quarter of 2022. They now hold a share of just 1.9% of the total market, down from 2.1% in the same period last year. A slew of all-electric models is ready to storm the charts in coming years to take over control from the traditional leaders.
The top-3 is thrown upside down compared to the first quarter of 2021, with the BMW 5-Series taking control thanks to sales down 12%, while the Audi A6 loses 24% and the Mercedes-Benz E-Class delivers 42% fewer vehicles than last year. As a result, the traditional top-3 players now hold just 71.1% share of their class, down more than 6 percentage points from 77.3% a year ago. As mentioned above, this is a result of strong sales of among others the Porsche Taycan, up 50% into 4th place and its sibling model Audi e-Tron GT, up to 6th place. In contrast, sales of the Volvo S90/V90 are down 39%, while the Audi A7 is stable at #7, just ahead of the Lexus ES. The Mercedes-Benz CLS is making a comeback at +37%, while the DS9 I up 29% to outsell the Jaguar XF (-57%). We welcome the all-electric Mercedes-Benz EQE to the charts at #14, just ahead of the Xpeng P7 and Genesis G80. Sales of the Tesla Model S have come to all but a halt now that the competition has heated up and the American is starting to get long in the tooth. It will be interesting to see how the EQE, a somewhat traditional luxury sedan, will compare to the Taycan and e-Tron GT, which are clearly more coupe-like and sportier in character.
Large car segment
Audi A6 / S6 / RS6 / Allroad
Audi e-Tron GT
Audi A7 / S7 / RS7
Tesla Model S
Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.
Get all of the latest sales figures right to your inbox!
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.