In the first quarter of 2021, the midsized car segment is down 9% in a stable overall market, as its share of the European car market drops to 6.6%, slightly down from 7.2% in Q1 of last year but stable on the full year share. And luxury brands continue to increase their dominance of this class, improving their share to 66.7% from 61.5% last year and claiming five of the top-6 positions.
The BMW 3-Series continues where it finished 2020: on top of the segment chart with sales down just 5%, outperforming the class and thus gaining share. Former segment leader Volkswagen Passat is outsold by the Tesla Model 3 to be knocked down into third place with sales down 16% while the American EV is up 48% and only 3,000 sales off the top spot. The Mercedes-Benz C-Class is due for a redesign this year and is down 19% in the first quarter. It is now under attack from the Volvo S60/V60, which are up 5% and have leapfrogged the Audi A4, down 32% and the biggest loser in the top-12. The Skoda Superb is in second place among mainstream models, down 10%, while the Peugeot 508 and its sibling Opel/Vauxhall Insignia are both down by 28% and the Ford Mondeo is down 38%. The BMW 4-Series is up 5% thanks to the new generation and closing in on the Audi A5. The Polestar 2 is up to 14th place, with double the sales of the Toyota Camry behind it. The Camry is down 21% on last year and the Renault Talisman is down 22%, dropping their share of the segment to 1% or less. Worst performers at the bottom of the class are the Alfa Romeo Giulia (-31%), Mazda6 (-36%) and Jaguar XE (-67%), while the Subaru Legacy/Outback is making a comeback at +54%. We also welcome the Genesis G70 to the ranking with its first 33 deliveries.
|Midsized segment||2021-Q1||2020-Q1||Change||2021 share||2020 share|
|2||Tesla Model 3||30.309||20.512||48%||15,1%||9,3%|
|6||Audi A4 / S4 / RS4||16.457||24.217||-32%||8,2%||11,0%|
|8||Audi A5 / S5 / RS5||6.437||7.088||-9%||3,2%||3,2%|
|17||Alfa Romeo Giulia||1.257||1.827||-31%||0,6%||0,8%|
|19||Subaru Legacy / Outback||1.163||753||54%||0,6%||0,3%|
Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.
Sources: Manufacturers, ANDC, JATO Dynamics.