The large cars segment in Europe is down 14% in 2021, in an overall market down 2%. This means the segment keeps losing market share and now accounts for just 1.8% of the total European car market, down from 2.1% in 2020. This is the lowest annual sales of large cars in Europe ever and down to almost half of the 2017 volume. In 2018, comined sales of just the Mercedes-Benz E-Class and the BMW 5-Series topped 226,500 while in 2021 the entire class of 18 nameplates adds up to just over 212,500 deliveries. The top-8 accounts for almost 96% of the segment’s sales and the top-3 accounts for over three quarters of the class. In Q4 of 2021, large car sales were down 36% in a market down 24%.
If in the first half of the year the Audi A6 reclaimed the #1 spot it last held in 2015 (and from 2005 until 2007), by year end it was back into third place where it’s been since 2017. The Mercedes-Benz E-Class stays on top of the ranking despite losing a quarter of its sales. Just 700 sales separate it from the BMW 5-Series, down 11%. The Volvo S90/V90 is a distant best of the rest again, and at -29% loses 18 percentage points of share to 7.8% and the Porsche Taycan is just 400 sales behind in fifth place with sales up 32%. The Taycan’s sibling model Audi e-Tron GT lands at #6, just ahead of the Lexus ES which improves 20% to make 2021 its best year since its launch in Europe. At 2.1% share of the class, it remains a niche player though. At least the ES outsells cars like the Audi A7 (-27%) and Mercedes-Benz CLS (-45%) which had a difficult year. We welcome the DS9 into the top-10, immediately outselling the Jaguar XF in its first year. The Maserati Ghibli is up 43% on 2020, but that was such a terrible year for the nameplate that 2021 is still its second worst year since its relaunch in 2013. The BMW 6-Series is down by 40% and the Tesla Model S loses 92% of its sales in Europe. We welcome the Genesis G80 with its first 106 sales and the Xpeng P7 with its first 40 registrations.
|Large car segment||2021||2020||Change||2021 share||2020 share||2021-Q4||2020-Q4||Change|
|3||Audi A6 / S6 / RS6 / Allroad||50.238||55.737||-10%||23,6%||22,6%||5.853||14.433||-59%|
|6||Audi e-Tron GT||4.927||0||New||2,3%||0,0%||1.649||0||New|
|8||Audi A7 / S7 / RS7||4.260||5.807||-27%||2,0%||2,4%||357||1.361||-74%|
|14||Tesla Model S||456||5.562||-92%||0,2%||2,3%||5||1.608||-100%|
Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.
Sources: Manufacturers, ANDC, JATO Dynamics.