In the first half of 2021, European sales of limousines and upper class vehicles were up 32%, beating the overall market which was up 26%. And compared to the first six months of 2019, the upper class is down 22%, the same rate as the rest of the market. As a result, their share stable at 0.3% of the total European car market.

Mercedes-Benz reclaims control of the class with the launch of its new generation S-Class, which more than doubles its sales of last year. Its share jumps back to nearly 35% of the segment, although BMW still does slightly better with its two nameplates. The #1 and #2 of 2020, BMW 8-Series and 7-Series hold a combined 37.6% of the class in the first half of 2021. Despite a 43% increase year-over-year, the Porsche Panamera is knocked off the podium place it held in Q1 of 2021 but holds a firm advantage over the Audi A8, which is the only remaining model in the class to sell less than last year at -4%. The Bentley Flying Spur is up 38% but its fellow Brit Rolls Royce Ghost almost quadruples its sales thanks to the new generation. Still, at 86 deliveries in the first half of the year, the Ghost remains a very exclusive model in Europe. The Maserati Quattroporte is relatively stable but at a very low level, while the Rolls Royce Phantom sells 2 more units than last year. Bentley stopped production of the Mulsanne and Jaguar has killed the XJ and will not launch the all-electric successor that it had been developing for years. Now Mercedes-Benz will be the first with an EV in this class with the EQS, to be followed by the BMW i7.

 

Upper class 2021-H1 2020-H1 Change 2021 share 2020 share
1 Mercedes-Benz S-Class 6.088 2.695 126% 34,8% 20,3%
2 BMW 8-series 3.715 3.661 1% 21,2% 27,6%
3 BMW 7-series 2.866 2.818 2% 16,4% 21,3%
4 Porsche Panamera 2.703 1.895 43% 15,4% 14,3%
5 Audi A8 / S8 1.674 1.735 -4% 9,6% 13,1%
6 Bentley Flying Spur 224 162 38% 1,3% 1,2%
7 Rolls Royce Ghost 86 23 274% 0,5% 0,2%
8 Lexus LS 58 44 32% 0,3% 0,3%
9 Maserati Quattroporte 46 45 2% 0,3% 0,3%
10 Rolls Royce Phantom 19 21 -10% 0,1% 0,2%
11 Bentley Mulsanne 17 31 -45% 0,1% 0,2%
12 Jaguar XJ 7 105 -93% 0,0% 0,8%
Segment total 17.503 13.257 32%

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.