In the first half of 2021, European sales of limousines and upper class vehicles were up 32%, beating the overall market which was up 26%. And compared to the first six months of 2019, the upper class is down 22%, the same rate as the rest of the market. As a result, their share stable at 0.3% of the total European car market.
Mercedes-Benz reclaims control of the class with the launch of its new generation S-Class, which more than doubles its sales of last year. Its share jumps back to nearly 35% of the segment, although BMW still does slightly better with its two nameplates. The #1 and #2 of 2020, BMW 8-Series and 7-Series hold a combined 37.6% of the class in the first half of 2021. Despite a 43% increase year-over-year, the Porsche Panamera is knocked off the podium place it held in Q1 of 2021 but holds a firm advantage over the Audi A8, which is the only remaining model in the class to sell less than last year at -4%. The Bentley Flying Spur is up 38% but its fellow Brit Rolls Royce Ghost almost quadruples its sales thanks to the new generation. Still, at 86 deliveries in the first half of the year, the Ghost remains a very exclusive model in Europe. The Maserati Quattroporte is relatively stable but at a very low level, while the Rolls Royce Phantom sells 2 more units than last year. Bentley stopped production of the Mulsanne and Jaguar has killed the XJ and will not launch the all-electric successor that it had been developing for years. Now Mercedes-Benz will be the first with an EV in this class with the EQS, to be followed by the BMW i7.
Audi A8 / S8
Bentley Flying Spur
Rolls Royce Ghost
Rolls Royce Phantom
Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.
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