In the first half of 2021, the midsized car segment is up 17% in an overall market up 26%, as its share of the European car market drops to 6.4%, down from 6.9% in the first half of last year. When compared to the first six months of 2019, midsized cars are down 24% in a market down 22%. Luxury brands continue to increase their dominance of this class, improving their share to 66.2% from 61.8% last year and claiming seven of the top-10 positions.
Thanks to a very strong June as well as sales doubling on last year, the Tesla Model 3 takes the overall lead of the class, passing the BMW 3-Series which is up 26% on last year. Former class leader Volkswagen Passat remains in third place but loses share with sales up 8%. It’s still well ahead of the rest of the pack, led by the Audi A4 and Mercedes-Benz C-Class, both of which are losing sales compared to the first half of 2020. A new generation C-Class is coming to showrooms soon and should help the model recover the position it lost to the A4. With sales down 3%, the Volvo S60/V60 also dropped behind the Audi and even behind the Skoda Superb which moves into 6th place. The BMW 4-Series is helped by the new generation to jump 2 places on its Q1 position and now outsells its direct rival Audi A5 again. The A5 makes it four VW Group nameplates in the top-10 while a fifth model is just behind at #11: the Volkswagen Arteon, up 53% thanks to recent updates and the addition of a Shooting Brake version. The Peugeot 508 sees stable sales on last year and therefore loses share of the segment but holds on to its top-10 place for now.
Its sibling Opel/Vauxhall Insignia is also stable on lat year, easily outselling hte Ford Mondeo which is down 31% as it nears the end of its life cycle with no direct replacement in sight. Its mainstream rivals Toyota Camry (+8%) and Renault Talisman (-1%) also lose share. Meanwhile, the all-electric Polestar 2 moves ahead into 13th place. A new generation more than doubles sales of the Subaru Legacy/Outback and lifts the duo past the Alfa Romeo Giulia (-5%) and Mazda6 (-12%). The Jaguar XE is quickly becoming obsolete with less than 200 sales per month.
|Midsized segment||2021-H1||2020-H1||Change||2021 share||2020 share|
|1||Tesla Model 3||66.584||32.524||105%||16,1%||9,2%|
|4||Audi A4 / S4 / RS4||35.326||37.152||-5%||8,6%||10,6%|
|9||Audi A5 / S5 / RS5||15.390||11.937||29%||3,7%||3,4%|
|17||Subaru Legacy / Outback||3.139||1.389||126%||0,8%||0,4%|
|18||Alfa Romeo Giulia||3.072||3.236||-5%||0,7%||0,9%|
Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.
Sources: Manufacturers, ANDC, JATO Dynamics.