The midsized crossover segment in Europe is down 23% in Q1 of 2020 to just over 192,000 sales. That means it now makes up 6.3% of the total European car market, up from 6.1% in Q1 of 2019 and 5.6% in all of 2019.
Like the midsized car segment, this is the smallest class where luxury brands outsell their mainstream rivals, at 55% share of the midsized crossover class, down from 58.9% in 2019 and 64.3% in 2018 as some of the best selling luxury players are starting age while some mainstream brands have just launched new models. The Toyota RAV4 remains the best selling mainstream model and even improves its share of the segment by 3.4 percentage points to 11% thanks to being the only nameplate in the overall top-11 to improve its sales year-over-year, and doing so by 12%. This allows the RAV4 to leapfrog the Volvo XC60 and BMW X3 for 2nd place overall, compared to Q1 of 2019. However, it was overall #1 in the full year 2019. The Skoda Kodiaq and Peugeot 5008 in 2nd and 3rd place among mainstream players both also improve their share thanks to declines of just 6% and 8% respectively. The Mitsubishi Outlander is down 16%, maintaining the take rate of the PHEV version at around 81%. The Volkswagen Tiguan Allspace (estimated at 15% of total Tiguan sales) is the first mainstream model to lose share, down 25% but the Ford Kuga is hit even harder at -80% as the new generation is not yet fully available and Ford pre-registered most remaining stock of the outgoing version in late 2019 to keep its 2020 average fleet fuel economy down. The Seat Tarraco moves past the Nissan X-Trail and Honda CR-V, the latter of which is down 33%. The biggest losers of the segment are those at the bottom: Renault Koleos (-46%), Subaru Forester (-33%) and Jeep Cherokee (-42%). The Hyundai Nexo Fuel Cell Vehicle almost doubles its sales but remains a niche player with just 107 sales in three months.
The luxury part of the segment is as mentioned above larger than the mainstream midsized crossover segment, and the Mercedes-Benz GLC is back on top of overall segment. At -11% it even improves its share to 13.1% of the segment thanks to its facelift. The Volvo XC60 moves up a spot thanks to sales down 12%, leapfrogging the BMW X3, down 28%. The Audi Q5 and Land Rover Discovery Sport both gain share, but further below the BMW X4 (-29%), Range Rover Velar (-48%) and Jaguar F-Pace (-32%) are losing ground. The latter barely stays ahead ofthe Lexus NX and Porsche Macan, while the Alfa Romeo Stelvio falls behind that duo with sales down by almost half. Even the all-electric Jaguar I-Pace is down by more than a quarter but stays well ahead of the Mercedes-Benz EQC which is now at an average of 500 sales per month.
|Midsized SUV segment||2020-Q1||2019-Q1||Change||2020 share||2019 share|
|9||Land Rover Discovery Sport||7.669||9.329||-18%||4,0%||3,8%|
|10||Volkswagen Tiguan Allspace (est.)||7.468||10.005||-25%||3,9%||4,0%|
|16||Range Rover Velar||4.079||7.787||-48%||2,1%||3,1%|
|20||Alfa Romeo Stelvio||3.599||6.955||-48%||1,9%||2,8%|
Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.
Sources: Manufacturers, ANDC, JATO Dynamics.