European sales of large cars were down 46% in the first half of 2020, to just over 106,000 deliveries. This means the segment loses ground on the overall market again and now accounts for just 2.1% of the total European car market, down from 2.4% in the first half of 2019 and 2.3% for the full year 2019. The entire top-7, which accounts for 94% of the segment’s sales, drops by 43% or more and only one single model manages to keep its decline limited to single digits.
The Mercedes-Benz E-Class maintains its top spot and loses just 0.6 percentage points of share despite an upcoming major facelift for the model. Its nearest rival BMW 5-Series gains 1.4 percentage points of share as its sales are “just” 43% lower than last year, making it one of the best performing models in the class so far this year. However, the 5-Series was outsold by the Audi A6 in Q2, closing the gap to the #2 spot to 1,800 sales. The Volvo S90/V90 is a distant best of the rest, and at -43% also one of the least hurt so far this year. The Audi A7 keeps its share stable but the gap behind to the Tesla Model S is cut in half in Q2 when the electric sedan outsold the A7 by 160 deliveries. The Mercedes-Benz CLS, Jaguar XF and BMW 6-Series are the three biggest losers of the segment, all losing more than 64% of their sales of last year. For the XF and still relatively fresh CLS this is more worrying than for the 6-Series as the latter is now down to just the Gran Turismo version as the coupe and Gran Coupe have been replaced by the larger and more expensive 8-Series. The Lexus ES also passes the XF and 6-Series thanks to being the best performer of the class and the only nameplate to be down by just single digits this year.
We welcome the Polestar 1 to the ranking with the first 37 registrations for the Swedish plug-in hybrid coupe.
Large car segment
Audi A6 / S6 / RS6 / Allroad
Audi A7 / S7 / RS7
Tesla Model S
Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.
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