Sales of compact crossovers in Europe are down 36% in the first half of 2020 which narrowly beats the overall market. As a result, compact crossovers now make up 14.4% of the total European car market, up from 13.8% in the first half of 2019 but slightly down from their share of 15% in all of 2019. It’s still Europe’s fourth largest class.

The Volkswagen Tiguan reclaims the lead it took in 2019 but lost again to the Nissan Qashqai in Q1. The Qashqai was in 3rd place in Q2, also being outsold by the Peugeot 3008 and selling nearly 11,000 fewer units than the best seller of the quarter. A new generation is on its way to arrive by the end of the year so in the meantime the 3008 looks set to jump into 2nd place by Q3 and perhaps the full year ranking. The Toyota C-HR holds on to its overall 4th place and distances the Hyundai Tucson but was outsold in Q2 by two luxury models. The Tucson and its sister model Kia Sportage are the biggest losers in the top-13 with sales down 44% in the first half, and the Sportage drops behind the Skoda Karoq and Opel/Vauxhall Grandland X. The latter’s sister model Citroën C5 Aircross is the best performer among mainstream models with sales down 15% and closes in on the Seat Ateca.

The Renault Kadjar loses almost half of last year’s sales, while the Jeep Compass and Mazda CX-5 are down by even more. The latter probably feels some cannibalization from sister model CX-30 which is stuck in 15th place overall. Further down, the Mitsubishi Eclipse Cross is down by more than half, the Subaru XV loses share while the Jeep Wrangler gains share. The new generation SsangYong Korando helps the nameplate to a 62% gain but it remains a niche player, outselling only the two models from Chinese-Italian brand DR and the newcomer Mazda MX-30 EV which sells 30 units in its first month of sales.

The luxury part of the segment accounts for 27% of compact crossover sales, up significantly from 22.9% in Q1 of 2019 and 22% for the full year 2019. The Audi Q3’s newfound leadership of the subsegment is already under severe threat as the Volvo XC40 outsold it by 1,700 units in Q2. The XC40 is up 3% year on year while the Q3 is down 13% in the first half. The BMW X1 is down 38% in line with the overall market but slightly worse than the segment. The Range Rover Evoque beats the segment with sales down 16% but it was outsold in Q2 by the Mercedes-Benz GLA and BMW X2. The GLA has just been renewed and should storm the ranking in the second half of the year. The DS7 Crossback also gains share but it’s got the Mercedes-Benz GLB closing in quickly behind it. Best performer in the luxury class is the Lexus UX with sales up 7% as it was launched in Q1 of last year.

Compact SUV segment 2020-H1 2019-H1 Change 2020 share 2019 share 2020-Q2
1 Volkswagen Tiguan (est.) 71.811 115.512 -38% 9,7% 10,1% 29.495
2 Nissan Qashqai 61.429 116.344 -47% 8,3% 10,1% 18.738
3 Peugeot 3008 58.794 107.456 -45% 7,9% 9,4% 22.007
4 Toyota C-HR 44.118 68.496 -36% 6,0% 6,0% 16.069
5 Audi Q3 40.698 46.857 -13% 5,5% 4,1% 16.645
6 Volvo XC40 40.357 39.029 3% 5,5% 3,4% 18.311
7 Hyundai Tucson 39.625 70.167 -44% 5,4% 6,1% 14.658
8 Skoda Karoq 36.908 54.047 -32% 5,0% 4,7% 15.044
9 BMW X1 35.657 57.135 -38% 4,8% 5,0% 15.048
10 Opel/Vauxhall Grandland X 33.896 51.008 -34% 4,6% 4,4% 11.245
11 Kia Sportage 33.245 59.370 -44% 4,5% 5,2% 10.230
12 Seat Ateca 32.647 49.340 -34% 4,4% 4,3% 11.402
13 Citroën C5 Aircross 29.897 35.206 -15% 4,0% 3,1% 12.649
14 Renault Kadjar 29.548 58.156 -49% 4,0% 5,1% 13.361
15 Mazda CX-30 22.106 0 New 3,0% 0,0% 8.533
16 Range Rover Evoque 18.246 21.807 -16% 2,5% 1,9% 5.269
17 Jeep Compass 16.757 37.015 -55% 2,3% 3,2% 7.984
18 Mercedes-Benz GLA 13.888 36.871 -62% 1,9% 3,2% 5.670
19 BMW X2 13.402 23.123 -42% 1,8% 2,0% 5.499
20 Mazda CX-5 13.371 35.063 -62% 1,8% 3,1% 5.208
21 DS7 Crossback 11.672 15.200 -23% 1,6% 1,3% 4.385
22 Mercedes-Benz GLB 10.306 0 New 1,4% 0,0% 5.752
23 Jaguar E-Pace 7.677 15.147 -49% 1,0% 1,3% 2.286
24 Lexus UX 7.437 6.968 7% 1,0% 0,6% 2.583
25 Mitsubishi Eclipse Cross 7.267 15.664 -54% 1,0% 1,4% 2.466
26 Subaru XV 3.400 5.842 -42% 0,5% 0,5% 1.413
27 Jeep Wrangler 2.922 3.900 -25% 0,4% 0,3% 1.439
28 SsangYong Korando 2.081 1.284 62% 0,3% 0,1% 836
29 DR6 274 333 -18% 0,0% 0,0% 95
30 DR5 171 199 -14% 0,0% 0,0% 171
31 Mazda MX-30 30 0 New 0,0% 0,0% 30
32 Infiniti QX30 25 535 -95% 0,0% 0,0% 2
33 MG GS 0 351 -100% 0,0% 0,0% 0
Segment total 739.662 1.147.425 -36%

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.

  1. No idea whether this is yet another ranking where 3008 and 5008 are separated, but the VW Tiguan and Tiguan Allspace not. Should the 3+5 thousand be combined, it leads the charts.

    PS: In H1 2020, Volkswagen LOST €410 on each vehicle sold. Peugeot EARNED €520 p/v.

    1. Yes, the classification of cars is a little bit weird sometimes imo. Besides certain separations like these, I still don’t understand what the DS 7 Crossback and MB GLC are doing here and, among others, the Volvo XC60 is not. Given the name of the DS, I believe the intention of the French was to leave a little bit of room for other models between this one and the 3 Crossback. They’ve always said the model is supposed to compete with e.g. the Audi Q5 etc and it makes sense. Considering the size of the GLB, it’s much closer to the GLC than to the GLA.

      1. “what the DS 7 Crossback and MB GLC are doing here”

        I meant GLB of course.

        @RickM, Tavares really knows his business. It’s not about volume. Next to efficiency, luring customers who are willing to pay more for their car is more important.

    2. Hi RickM, the Tiguan and Tiguan Allspace are separated. The data in this table are for the 85% of total Tiguan sales that should represent those of the regular version (estimated). The remaining 15% are visible in the midsized crossovers segment.

  2. Losange, tell me something I don’t know 😉 Since 2013, I am a great advocate of the Tavares approach. Spreading the word – as sharing plain facts – cost me dearly. AW’s hyperventalating Teutonic groupies instantly jump on me. A certain Woody – known for ridiculing others – even thinks PSA was fraudulent when it announced its €700 mio PROFIT in H1 2020 where all EU competitors (bar Skoda) lost billions. The commotion! LOL

    1. RickM, I know you are an automotive encyclopedia 🙂 AW is known to attract certain people who respond in full Trump-mode: deny the truth and attack people who spread the truth. The Teutonic groupies are the most prominent, but the same goes for some Japanese and French car fanatics. It’s crazy, but fortunately there are lots of nice responders and without being melodramatic, you’re still my favourite by far! 😉 No one is that informative and linguistically skilled at the same time like you. If I may ask, what kind of cars do you like?

      1. Spot on! It gets even better: To my amusment I have to mention I just posted a reaction to your comment in another topic ….. WITHOUT knowing you wrote this! Two minds think alike 😉 “… respond in full Trump mode”…. brilliant phrasing Losange!

        As to my cars: “seen them all, driven ‘m all”;). As a student mostly American and French. Examples while employed: Laguna at TNO, A6 at Johnson and Johnson, A6 Avant during a stint at a bank, Bimmer M3 at a IT start-up in Amsterdam, Benz A + (vintage) 911 in Marbella, bought a 106, 306 and Mini for my girlfried. The car most rewarding yet: a Peugeot 508 I with a 180 bhp diesel. Unbaised conclusion: the French cars didn’t miss a beat. A Golf IV, a Sharan and the A6 Avant turned out nightmarish.

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