Segment down 3% YTD, stable at 5% share of the European new car market.
Mercedes-Benz takes firm control of the segment with the A-Class selling nearly double of its nearest rival in Q3, up 39% YTD and gaining 7,6 percentage points of share to take a quarter of all sales in this segment
Combined with the B-Class and CLA, Mercedes improves its share of the segment to 41,9% (up 9,3 percentage points), compared to 32% for BMW (down 3,3 percentage points) and 17% for Audi (down 1,6 percentage points), for a German Big-3 share of 87,6% share of the segment, not even including the Mini Clubman’s 3,6% share
BMW 1-Series the biggest loser of the top-3 due to the model changeover to the new generation
Audi A3 relatively stable at -11% despite its age
Mercedes-Benz CLA almost back in positive YTD thanks to the new generation
Volvo V40 biggest loser in top-8 as model is discontinued in favor of the XC40 crossover
Alfa Giulietta now facing the axe as well, YTD sales down by half
BMW i3 second biggest winner of the segment at +37%
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Audi A3 / S3 / RS3
BMW 2-series Active/Gran Tourer
BMW 2-series Coupe & Convertible
Alfa Romeo Giulietta
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Segment down 3% YTD, stable at 1,8% share of the European new car market.
Mini firmly in control of this segment at 46,7% share, up 2,2 percentage points, selling more than double of its nearest rival in Q3
Audi A1 falls into the red YTD after Q3, as new generation celebrates its first birthday
Lancia Ypsilon big winner with sales up 29% YTD, helped by the end of production of the Alfa Romeo MiTo and Fiat Punto
DS3 and MiTo have ended production and won’t be replaced, leaving this segment with just 3 nameplates in 2020
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Alfa Romeo MiTo
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