European sales 2019-Q3 Midsized car segment



  • Segment down 19% YTD, down 0,5 percentage points to just 2,5% share of the European new car market.
  • VW Passat still sovereign despite a 28% loss, while its sister model Skoda Superb is firmly in 2nd place
  • Opel/Vauxhall Insignia down to #5 in Q3 but holds on to 3rd place YTD, despite being the biggest loser of the top-10 at -33%. Full year podium appears safe for the Insignia
  • Peugeot 508 up to #3 in Q3 and closing in on the Ford Mondeo YTD, thanks to the addition of the station wagon
  • Renault Talisman down to 9th place in Q3, outsold by the Kia Optima and Toyota Camry.
  • All-new hybrid-only Camry still can’t make up for lost sales of the Avensis.

Midsized segment 2019 Q1-Q3 2018 Q1-Q3 Change Share
1 Volkswagen Passat 90.621 125.043 -28% 30,8%
2 Skoda Superb 51.734 57.841 -11% 17,6%
3 Opel/Vauxhall Insignia 36.976 55.483 -33% 12,6%
4 Ford Mondeo 30.782 38.421 -20% 10,5%
5 Peugeot 508 30.164 9.286 225% 10,2%
6 Mazda6 16.810 16.178 4% 5,7%
7 Renault Talisman 12.060 16.789 -28% 4,1%
8 Kia Optima 9.901 11.573 -14% 3,4%
9 Toyota Camry 6.155 0 New 2,1%
10 Subaru Legacy / Outback 4.562 5.496 -17% 1,5%
11 Hyundai i40 2.866 8.048 -64% 1,0%
12 Toyota Avensis 897 15.847 -94% 0,3%
13 Subaru Levorg 807 1.339 -40% 0,3%
Segment total 294.335 361.344 -19%

Click on any model to see its annual sales from 1997-2018 and monthly sales from 2012 to 2018, or use the dropdown menu in the top right of this site.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.

  1. Well done Peugeot!
    With the SUV hype ruining sales of well-known mainstream models, I still believe this segment needs a car that can compete because of its price. Dacia, what are you waiting for?

  2. Yes, I think Dacia should have already filled the gap mainstream brands left years ago after they went down the wannabe luxury road with their D segment cars like the Insignia, Talisman, 508, Passat, Superb, Mondeo, you name it. The current models are huge and in a way overpriced, because considering their size we would have classified them as E segment. No wonder the real luxury brands are dominating.
    Dacia could introduce an affordable sedan/wagon/hatchback/liftback (whatever they think is best) to attract buyers of budget cars who don’t want to drive a small car and don’t think the mainstream brands are worth paying 30-50k euros for. Let’s say a Dacia with the size between the current C and D segment and built with proven Renault/Nissan technology. Basic design of course, but decent enough to not scare people.
    This way Dacia can offer a product even Skoda doesn’t have any more (although Skoda will ditch the luxury features). Besides, they would be able to reach new customers who perhaps never thought about buying a Dacia.

  3. Dacia car in class where image is everything because almost no one buys this class as a familly car would be a terrible idea. This is dead class for more or less everyone. 508 is selling well but it will go down next year quite a lot I think. In any case it’s a great contender to replace Laguna III of my father after the market gets flooded with 1 year lease returns for great prices. It’s a pretty car. And also, who is buying Mazda 6, for real now.

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