Sales of large MPVs in Europe have stabilized at their lowest level in at least two decades but possibly since its inception in the early 1980s. 2019 sales are up 400 units on 2018 which was the absolute rock bottom at 91,700 annual sales. Just 8 years ago in 2011 the two best selling large MPVs Ford S-Max and VW Sharan sold a combined 93,700 units and the entire segment sold almost twice the volume of 2018 and 2019. In 2003 it was triple the size. In the models ranking, the oldest models are outperforming the rest of the segment, as the VW Group twins Seat Alhamba and Volkswagen Sharan are the two best performers, up 8% and up 10% respectively. That allows the Alhambra to reclaim the segment lead from the Ford S-Max, down 4%. As a result, VW Group improves its share of the segment to 50.5%, up from 46.6% in 2018, while Ford’s share is down from 38.8% to 38.3%.
The Ford Galaxy also slightly improves at +6% and leapfrogs the Renault Espace, down 18% to its third-worst annual volume ever, after 2013 and 2014 when the previous generation was at the end of its life cycle. The SsangYong Rodius is the biggest loser of the segment again and remains a niche player in what is starting to become a niche segment.
Also check out 2019 Minivan sales in the US, where the oldest model (Dodge Grand Caravan) also still rules ahead of the Honda Odyssey and Chrysler Pacifica.
Large MPV segment
SsangYong Rodius / Stavic
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