European sales 2019-H1 Midsized car segment

Midsized_car-segment-European-sales-2017_Q3-Volkswagen_Passat-Skoda_Superb-Opel_InsigniaThe midsized car segment in Europe continues its decline in 2019 with a 18% decrease in deliveries in the second quarter, to less than 108.000 cars. In the first half of the year, sales are down 21% as the segments now accounts for just 2,5% of the European car market as just two out of the 12 available nameplates improve their sales in the first half. The segment which sold nearly 1 million units annually as recently as 10 years ago is now down even further on what already was its lowest volume ever. Interestingly, the luxury midsized car segment is down by just 1% so far this year and is 63% larger than these mainstream models. The traditional segment leader Volkswagen Passat falls faster than the overall segment but is back above 30% share in Q2, and still holds a dominant position. Its sibling Skoda Superb is the only model in the top-4 to improve its share of the segment with sales down “just” 11% while the Opel/Vauxhall Insignia loses almost a third of its sales and the Ford Mondeo is down by 22% and was outsold in Q2 by the new Peugeot 508 with its well-received design. The 508 should become a podium contender when it reaches full availability of all versions, as deliveries of the station wagon version only just started.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

Midsized_car-segment-European-sales-2017
Photo credit: Auto Motor und Sport

The Mazda6 is the only other model to improve its sales with a 27% increase in Q2 and an 18% increase in the first half, adding 1,9 percentage points of share of the segment thanks to its facelift. The 6 therefore distances the Renault Talisman, which was down 32,4% in Q2 and 23% in the first half, as the Francophile midsized buyers are now attracted by the newer 508. We actually welcome a newcomer to this fast-shrinking segment, as Toyota has replaced the Avensis by returning the Camry to Europe, but only as a hybrid-only model, which is likely to attract loyal Avensis-buyers in some of the Northern European countries as well as diesel defectors looking for a fuel efficient alternative. The Camry lands at #9, already outselling the soon-to-be-replaced Subaru Legacy/Outback which are down by 28%. The Kia Optima also declines by double digits, while the Hyundai i40 and Subaru Levorg are likely to be killed off without direct replacements, as also happened with the Citroën C5 and Honda Accord.

Not a lot of news in this segment for the rest of the year, as we’ll just see a new generation of the Legacy and Outback, hoping to carve out more than just a niche in Europe with the new generation, and perhaps Hyundai may decide to stay in the segment, bringing the new generation Sonata to Europe to replace the i40.

Also check out the midsized car segment in the USA, where the Asians rule and none of the European players are sold, since the North American Passat is a different model from the Euro version.

Midsized segment 2019-H1 2018-H1 Change
1 Volkswagen Passat 65.051 92.612 -30%
2 Skoda Superb 37.142 41.811 -11%
3 Opel/Vauxhall Insignia 27.707 40.823 -32%
4 Ford Mondeo 20.715 26.717 -22%
5 Peugeot 508 18.809 7.252 159%
6 Mazda6 11.805 9.963 18%
7 Renault Talisman 9.134 11.905 -23%
8 Kia Optima 6.424 8.013 -20%
9 Toyota Camry 3.014 0 New
10 Subaru Legacy / Outback 2.819 3.906 -28%
11 Hyundai i40 2.048 6.172 -67%
12 Toyota Avensis 796 11.706 -93%
13 Subaru Levorg 494 928 -47%
Segment total 205.961 261.967 -21%

Click on any model to see its annual sales from 1997-2018 and monthly sales from 2012 to 2018, or use the dropdown menu in the top right of this site.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.

  1. It’s funny to see the diagram: there’s a devastating flood and there’s only one brave guy who decided to go against it – the Peugeot 508 😀 PSA’s self esteem is impressive, we’ll see if they can do a miracle…

    1. Peugeot deserves to be on the podium in this difficult segment. They’ve created a car like no other. 508 is great to drive with refined engines and looks amazing in all aspects. The French try to focus on the driver with their one-of-a-kind layout instead of simply building a square box.

      1. Many people don’t like the extreme developments of the French manufacturers. They always try to be unique and sometimes it results in a failure – the Airbump on some new Citroens, the fixed steering wheel-center, you can’t roll down the rear window in the Cactus, the steering wheel is too small, it’s in your lap while you’re driving, and so on… I think it’s a part of their culture to be unusual and extravagant but as history has proven many times it can be a risky business. Many potential buyers don’t buy cars from them because of this. The failure of such an extreme development is like they practiced self-criticism or something like that 😀

  2. Going to be interesting to see what happens, when the facelifted Passat arrives in September. Five months of not being able to place orders must have build up a large vacuum

    1. If new Passat will sell any better than the old one.

      Just look at the new Polo – fading away under T-Cross.

      Just look at the Golf – devastated by T-Cross and T-Roc

      And Passat is getting crucial hits buy good looking Tiguan.

      Passat will remain corporate choice only. I don’t believe in big sales rise.

      1. Same goes for Superb which is very popular among taxi drivers.
        .
        I do appreciate all D segment cars a bit more after the European roads have turned into crossover/SUV playground.

      2. Golf is suffering from delays of the MK8. It should’ve arrived at dealers in early 2019. Then delayed to July 2019. Now it’s expected to arrive at the dealers in early 2020. Who’s going to replace a Golf 7 with a new Golf 7 when the Golf 8 is just around the corner? Yes, suv’s are eating from the old.

        Looking forward to see how the 2020 T-Roc cabriolet will perform.

  3. @Easy Driver
    .
    Yes, the French always try to be different creating cars according to their philosophy. For me, it gives them more character for having a distinctive brand identity.

    1. Agree. What’s more, it is the – in the eyes of many – ideosyncratic French who realize the highest yield per vehicle sold. Best example: PSA. Since Maestro Carlos Tavares took the helm, the manufacturer grew from nearly bankrupt (2013) to a company generating the highest profit margin of ALL! (H1 2019, 8,7%). That’s up from a record 8,2% in 2018. This means Groupe PSA INcreased profit and margin whereas ALL competitors are in reverse. PSA’s margin is even higher than that of Audi, BMW and Benz. PSA reported a €3,3 bn in profit during H1 (Benz MINUS €1,5 bn) eventhough the markets are lower, and PSA suffered incredible volume losses in China.

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.