European sales 2018 large SUV segment

Large_SUV-segment-European-sales-2018-Kia_Sorento-Ford_Edge-Hyundai_Santa_FeThe large SUV segment is one of the smallest in Europe with fewer than 43.000 sales in 2018, down 20% on the year before. Compare that to the US where over 2 million of these vehicles were sold last year, up 3,4%.The entire top-3 loses share and the segment best seller barely managed to sell over 10.000 units last year. Unlike the midsized crossover segment, where some models are also available as 7-seaters, there are not a lot of new entrants to this segment in Europe, but brands are actually withdrawing their slow selling models, like Nissan which no longer sells the Murano and Pathfinder and Mazda which never really sold the CX-9 in significant quantities, as opposed to the US. The latest newcomer is the Ford Edge in 2016, but after storming to the top of the ranking in its first full year of sales, we have a change of leadership for the fourth consecutive year, as the Kia Sorento reclaims the top spot that the Ford Edge stole from the Hyundai Santa Fe just one year before.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

SsangYong_Rexton-auto-sales-statistics-EuropeThe last time the Sorento topped the charts was 2015, when it sold 65% more than it sold in 2018. The Edge loses 39% on 2017, its first full year of sales, but manages to stay clear of the third placed Santa Fe. The latter has been redesigned and should be able to reclaim the top spot in 2019. Big winner last year was the facelifted Toyota Land Cruiser with sales up by one third to its highest annual sales since 2012. The Mitsubishi Pajero sees stable sales, while the new generation SsangYong Rexton increases its share of the segment to 5,6%.

 

 

Also check out the midsized SUV segment in the US, where the #15 sells more than the entire segment in Europe.

Large SUV segment 2018 2017 Change
1 Kia Sorento 10.017 12.570 -20%
2 Ford Edge 9.882 16.264 -39%
3 Hyundai Santa Fe 8.591 11.728 -27%
4 Toyota Land Cruiser 6.977 5.237 33%
5 Mitsubishi Pajero / Montero / Shogun 4.417 4.417 0%
6 SsangYong Rexton 2.372 2.610 -9%
7 Mazda CX-9 25 23 9%
Segment total 42.449 52.928 -20%

Click on any model to see its annual sales from 1997-2018 and monthly sales from 2015 to 2018, or use the dropdown menu in the top right of this site.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.

  1. I would like to see Toyota Highlander in Europe, but is sold only in Russia, Ukrine and other East European countries, but not in the EU, unfortunately.
    BTW the other day I saw a brand new 2019 Lincoln Navigator and a 2019 Ford Expedition, just imported from USA. The cars were parked between a Renault Capture and a Peugeot 508 and they looked mega huge compared to both of them, so so massive!

    1. Of course they’re massive being 5,33/5,63 x 2 x 2 meters (length x width x height). On average, European infrastructure is not suited for cars of this size. And for good reason! It’s like transporting air with these gas-guzzlers.

  2. These SUVs are simply too big and too expensive for most European customers. Americans don’t need a car of this size, but who can blame them buying one when they only have to pay 26-44k dollars (= 23-38k euros) for a Kia Sorento or 30-42k (= 26-37k euros) for a Ford Edge. Even in low tax European countries, cars are more expensive compared with the US.

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