European sales 2017 Q1-Q3: Midsized car segment

Midsized_car-segment-European-sales-2017_Q3-Volkswagen_Passat-Skoda_Superb-Opel_InsigniaThe midsized car segment in Europe is in continuous decline as it is in the US. An 11% drop in sales in Q3 leads to a 14% loss in the first three quarters of the year. So far this year, only 2 nameplates manage to improve year-over-year and all but one of the other models show double digit declines. In the third quarter, 2 of the top-3 manage to improve their volume, but the distant segment leader VW Passat is still down by 8% this quarter. It still holds a one third share of the segment and like its smaller sibling Golf outsells its closest rival by more than a 2-to-1 margin and like in the compact car segment that #2 is a Skoda. That means the Volkswagen Group controls almost half of the sales in this segment. However, the Skoda Superb was outsold in Q3 by the all-new Opel/Vauxhall Insignia, which moves back onto the segment year-to-date podium by passing the Ford Mondeo, down 17% for the quarter and down 22% for the year.

Kia_Stinger-auto-sales-statistics-EuropeThe Renault Talisman is down a worrying 31% in Q3 but is still up 15% year-to-date, and its closest two challengers lose even more this quarter, with the Toyota Avensis down 34% and the Peugeot 508 down 39%, both are also down by large double digits so far this year. In fact, both were outsold by the Mazda6 in Q3 even though that model was also down 28%, and the Mazda is on the verge of climbing to 7th place for the full year, ahead of the 508. The big winner in the segment this year is the Kia Optima, up 76% for the quarter and more than doubling up for the year, and leapfrogging its sister model Hyundai i40, which is down by more than 20%. And Kia has another ace up its sleeve with the recently launched Stinger, which sits on a rear-wheel drive platform and is marketed as a sports sedan to rival the luxury brands. In its first 2 months, Kia sold just over 200 units, mostly demo models, and its true potential won’t be revealed until next year.

Ford will give the Mondeo a facelift to freshen the model up and so will Mazda with the 6, the i40 is expected not to be replaced after the current generation reaches the end of its life cycle, and the fate of the Avensis seems similar, as well as that of the Citroën C5. Peugeot is still planning a new sedan to replace the 508, but promises it will be different than the rest of the segment.

Midsized segment 17 Q1-Q3 16 Q1-Q3 Change Share
1 Volkswagen Passat 137.389 157.039 -13% 33,2%
2 Skoda Superb 63.131 66.241 -5% 15,2%
3 Opel/Vauxhall Insignia 49.939 59.316 -16% 12,1%
4 Ford Mondeo 44.023 56.461 -22% 10,6%
5 Renault Talisman 24.958 21.657 15% 6,0%
6 Toyota Avensis 19.954 27.265 -27% 4,8%
7 Peugeot 508 18.498 29.775 -38% 4,5%
8 Mazda6 18.493 24.018 -23% 4,5%
9 Kia Optima 12.845 6.346 102% 3,1%
10 Hyundai i40 12.639 16.468 -23% 3,0%
11 Subaru Legacy / Outback 5.403 6.291 -14% 1,3%
12 Citroën C5 4.694 7.450 -37% 1,1%
13 Subaru Levorg 2.163 3.919 -45% 0,5%
14 Kia Stinger 207 0 New 0,0%
15 Honda Accord 16 43 -63% 0,0%
16 Renault Laguna 2 131 -98% 0,0%
17 Suzuki Kizashi 1 0 0,0%
Segment total 414.427 482.828 -14%  

Click on any model to see its annual sales from 1997-2016 and monthly sales from 2012 to 2016, or use the dropdown menu in the top right of this site.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.

  1. Can someone explain why Talisman sales number are so low comparing to German brands? How does VW group push Passat and Suberb sales? Are those two cars really so better than Talisman, especially Superb? Is Talisman’s 1.6L engine a problem for most people? So many questions… Thank you

    1. Fleet sales in Germany and the UK.
      The Talisman is not available for sale in the UK so they lose a pretty signifcant portion of the sales in this segment, which is british fleet sales. However, the Talisman is a success in South Korea as the Samsung SM6.

    2. It is more expensive as a lease for the company buyers, those cars don´t make any sense for families anymore, lack of engine choices. I love the design though.

  2. This segment is suffering looking at the sales of the new Insignia, Passat and Superb. They’re already declining. With the Talisman not present in the UK and Renault (or any other non-German brand) not being able to be competitive with fleet sales, the fifth place is the highest possible spot for the Talisman.

    By the way, where is the VW Arteon? Kia Stinger is significantly more expensive.

  3. This segment is declining, but the fact that most of cars in it are pretty old doesn’t help either. 508. Avensis. i40, M6, Mondeo (which is basically a Fusion, introduced in 2012 in the US) are all 5 years old, or even longer on the market and they make about half of the list of cars I would include in this segment. All others are either discontinued (Kizashi, Laguna, Accord, C5), or the ones I am not sure belong in this segment (I think that Stinger represents the E-segment, Levorg is more like a compact estate, there is no Legacy anymore in the EU, only an Outback, which is a crossover).

  4. The new Peugeot 508 for Geneva will be like the new 3008 compared to the old version a real transformation that will shake up the segment.

    It will be at least top 3 of the segment and maybe even better.

    1. I call BS on that. I would bet with you, that it won’t get close to top 3. It won’t get top 4 ( unless Ford drops Mondeo in Europe).

  5. @Losange
    carsalesbase puts Arteon in the “premium midsize car” shelf. I think it will be VW’s another unsuccesful attempt to position brand as premium, as 5,000 Arteons were sold until end of Q3.

    1. Kind of bad but not really much was available. No 1.5 Tsi, 2.0 Tsi ( 190 HP) are just being delivered. I do like Arteon, much more then anything on this class, design wise.

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